The Best New Fashion Launches of 2025

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As 2025 comes to a close, Launch Digest is taking a beat to slow down and reflect on the past year. We’re breaking down 2025’s biggest trends in some of our favorite product categories  in order to set the stage for some big picture predictions for 2026.

When it came time to analyze 2025’s dominant fashion trends, I knew I had to consult one of TQE’s own fashion experts, Christine Morrison. She’s written thoughtfully about fashion and beauty for outlets like The Washington Post and The Boston Globe as well as on her excellent Substack, writing in black and white. Christine’s new book of essays Clothes Minded: Fashionable Essays About Finding Yourself was released last week and is an essential guide to thinking about fashion through a personal lens. 

Christine’s take on 2025’s fashion trends had a similarly intimate, psychological POV. According to Christine, the year was defined by “a return to intentional minimalism,” meaning people were shopping with quality in mind rather than quantity. Designers and consumers emphasized natural materials and textures, desiring authenticity over trend-chasing fast fashion dupes. She also noticed a preference for “relaxed tailoring”  (think “slouchy trousers, lower-slung bottoms, more oversized jackets”) that echoes our desire for naturalism, comfort, and quality of experience when shopping with intention.

Tim Kaeding, Creative Director and Co-Founder of MOTHER, noticed an unusual silhouette gaining traction: “Barrel fits dominated 2025. We saw interest in barrel styles like our Half-Pipe jeans continue to grow as the fit transitioned from a fashion crowd favorite to a more widely adopted silhouette.” That got me thinking: will the pendulum finally swing back to skinnier denim styles next year? “Big statement jeans aren’t going anywhere,” says Tim. “But we’re also beginning to see the comeback of skinnier styles. Demand for our Reifler jeans, a straight leg with a bit of a kick, has also continued to grow with the expansion of the fit. I expect we’ll continue to see a variety of denim shapes trending in 2026.”

As we look ahead to 2026, I predict that we’ll see the impact of 2025’s high profile fashion shakeups trickle down into the rest of the industry. With two of the most in-demand contemporary designers, Matthieu Blazy and Jonathan Anderson, taking the helm at Chanel and Dior, we can expect the brands’ signature French femininity to regain cultural influence. Think full skirts inspired by Dior’s classic New Look silhouette, florals echoing Chanel’s iconic camellias, and matching skirt sets that blend our recent “office siren” fixation with Chanel and Dior’s signature feminine tailoring. Christine Morrison predicts the same: “An emergence of romantic fabrics will also appear in 2026, showing up in lace skirts, sheer blouses, stockings and other feminine silhouettes.” 

Another place that Jonathan Anderson’s influence will be felt: a contemporary take on preppy style. Per Christine, “Based on the Spring 2026 shows this Fall, preppy is back with a vengeance — but this evolution is less collegiate and more wearable.” Anderson has imbued both his namesake label and his first Dior menswear collections with preppy patterns and silhouettes, and the success of his recent Uniqlo collaborations means that this trend will be felt on both the high and low ends of the market. 

To scratch our shopping itch until 2026, here are the 5 best new fashion launches of 2025: