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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. We’re amidst several “launch-worthy” moments, from the dawn of Earth Month to Easter and Passover alike. And one thing brands WILL do is capitalize on a moment! (Hey, I’m not complaining.) Read on for table decor to upgrade your Passover seder, treats for every denomination and religious occasion, a good deal of great deals (read: sales), and collaborations galore.
Parisian footwear brand NOMASEI just debuted its SS23 collection, featuring new styles that are made from upcycled leathers and built to last for years to come. By producing only two new collections annually, the brand limits waste and overproduction – and continues to craft beautiful and timeless heels that will take you from a summer day to a disco night. The highlights of the collection are the darling BELLE DE JOUR heels ($385) and SATURDAY strappy clogs ($470), both of which have me dreaming of warmer weather and mini dresses (and don’t get me started on the rainbow colorway of the Belle De Jours). Until then, they’ll look just as perfect styled with a pair of thin socks and your best vintage Levi’s.
If that sub-header didn’t make any sense to you, you’re probably not our target demographic here. Susan Alexandra, the designer that made her name on whimsical and always delightful jewelry and beaded bags that feel like sunshine and glamour year-round, just introduced the latest in her Judaica collection: a Passover capsule. Comprised of ramekins, wine glasses, napkins, anthropomorphic candlesticks, and even psychedelic, surreal, and ornate Seder plates, the collection theme, “Pond,” is inspired by the designer’s favorite plague (the frogs, of course). I’m particularly delighted by the Frog glassware ($128) and Waterlily Plates ($228), but everything from the capsule will bring a new degree of beauty and playfulness to your Seder (and will make you a winsome guest, even if you don’t find the Afikomen).
LA-based chocolatier Compartés just launched its Easter and Passover gift collection, which includes everything from vegan chocolate-covered Matzah to an Easter bunny dusted with gold (don’t worry, it’s gluten-free). It’s no wonder the brand happens to be Oprah’s gourmet treat of choice. If you really want to splash out, go for the Rainbow Chocolate Easter Bunny ($149.95), a limited-edition, one-of-a-kind, hand-painted chocolate bunny that cracks open to reveal a bounty of rainbow-hued marshmallows and sprinkles. Ditch the plastic eggs – the edible versions are far more sustainable (and delicious).
This weekend marks the beginning of Earth month – so prepare yourself for a series of launches and give-back initiatives that promise to better our planet. Really, what might help our planet most is consuming less, and recycling more. Consider exploring my favorite vices: The Real Real, Rebag, and Vestiaire Collective.
Glasses are a little trickier to find secondhand. If you’re in the market, Eyebuydirect just launched its latest earth-friendly collection, Bohemia Renewal. Featuring free-spirited frames made from cellulose acetate flakes, these bio-based plasticizers are environmentally friendly, non-toxic, and can decompose in as quickly as 150 days (compared to the 1,000-year lifespan of other consumable plastics). And I’ve scored a little deal for you, dear reader – get 30% off your sustainably sound purchase with the code LUCKYDEAL. You might just start seeing things through rose-colored glasses ($42).
Direct-To-Retailer-To-Consumer: Dauphinette And Reformation Get Cozy With J. Crew And Anthropologie
We’ve seen this trend on the rise over the last year: smaller brands partnering with larger retailers to reach a wider audience. As of this week, Reformation is now shoppable via Anthropologie. The partnership makes complete sense – both brands have been selling feminine florals for years – and the capsule of Ref items available on the Anthropologie site ranges from bridal satins to bold platform sandals. So basically, consider your Spring and Summer wardrobe settled.
Independent designer Dauphinette, known for stunning pieces that capture roses, herbs, mushrooms, and butterflies in everything from necklaces to glass trays, partnered with J. Crew to launch a capsule of floral swimwear, dresses, hats, and jewelry – perfect for your warm-weather vacation, or for dressing to manifest one.
In order to get you every last bit of noteworthy launches and sales before they’re gone, I’ll be more economical with my words:
P.F. Candle Co. launched a limited edition candle, Saltwater Jasmine, this month ($24). It’s a delicious and mellow melange of bergamot, seamoss, and sandalwood, and it’s far less expensive than buying beachfront property.
In celebration of Weyes Blood’s latest album, “And in the Darkness, Hearts Aglow,” J. Hannah worked with the artist to design an exclusive Hearts Aglow Pendant (from $398). Each necklace is made to order in Los Angeles, crafted from rainbow moonstone set into 14k yellow gold or sterling silver. The necklace is magical, like something you’d feel lucky to find in the glass display of an antique store – but in pristine, hand-crafted condition.
And lastly, two sales you’d be a fool to miss:
- Vacation’s Spring Break sale, with 20% off sitewide until this Sunday, April 2, will peer pressure you into practicing safe sun. (Buy the Chardonnay Oil and thank me later.)
- Capitalize on Brightland’s seasonal abundance when you shop the brand’s Harvest Sale. Buy one olive oil from last year’s harvest, and you’ll get a second of the same product free – for drizzling, dipping, and dousing until the end of 2023.