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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe.
TGIF, readers. Despite ongoing downpours and frigid weather here in it’s-always-sunny Los Angeles, something fresh and crisp is in the ether. (Just in time, too – I was ready to request a city-wide refund.) This week, the promise of spring is finally in the air. And all of our favorite brands agree: we’re looking at Reformation’s new linen collection, cozy and bright cashmere blankets, and sunglasses ready for brighter days ahead.
Against all odds of short-lived trend cycles, Reformation continues to stay relevant for women who simply like good clothing. The brand proves its timeless sensibilities with the launch of its latest Linen collection, teeming with hundreds of styles that breathe fresh air into 90s two-pieces and cottage-core silhouettes alike. There’s a reason Reformation has made its name as the warm-weather uniform of choice.
This week, Smallhold changed the contemporary mushroom game with the launch of its first shelf-stable offering: dried organic Blue Oyster, Lion’s Mane, and Trumpet mushrooms ($27). This is the latest in Smallhold’s efforts towards worldwide mushroom domination, A.K.A., making mycelial magic more widely accessible and sustainable. All of the dried mushrooms are pre-sliced, and just need a quick trip to the spa – a warm bath of water or broth – to infuse any dish with rich, umami flavor (which is actually intensified when mushrooms are dried). You can also grind the shrooms for compound butters, stocks, desserts, and seasonings. I’m no chef, but Smallhold’s got you covered with mouth-watering recipes aplenty.
Eyewear label LINDA FARROW, known for its retro, bold, and elevated design since 1970, partnered with COS to design a five-piece collection that “democratizes” luxury accessories. While a $200 price tag is certainly more “democratic” than LF’s typical shades (which retail upwards of $700), it’ll still leave a pretty little dent in your pocketbook. Browse at your own risk – the collection is nearly sold out, and the sunglasses are dangerously chic.
In partnership with Les Couleurs Suisse AG, Tekla launched its second limited collection of blankets inspired by the colors of Le Corbusier. Featuring checked blankets made from an ultra-soft cashmere and lambswool blend, some finished with whipstitching ($1,095) and others with natural fringed edges ($815), the collection is simply perfect. Invite the vibrant tones of spring into your cozy winter abode. Talk about a perfect seasonal transition.
This week, The Arrivals dropped its SS23 Rain System collection, a capsule of high-performance, climate-optimized rain shells, pants, and essentials for transitional (and year-round) dressing. The genderless silhouettes are reminiscent of a Prada-esque angular minimalism I love, and the colorways of each piece – which range from the sand-colored “Safari” to an earthy green “Kelp” – could camouflage its wearer amongst a rocky cliffside. In a good way.
Repetto Takes Ballet Flat Mania To The Gym, prices vary
Repetto, the Parisian brand known for creating the classic ballet shoe in 1947 – and still the primary source for a perfect ballet flat to this day – has officially taken the balletic aesthetic to the next level: your athleisure drawer. The label just introduced its Studio Line, a collection of leotards, wraps, tops, and wide-legged pants that are all transporting me back to the sense-memory of hours spent at the ballet barre. But less traumatic, and made far more fabulous for 2023.