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Welcome to another edition of Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. It feels as if, somehow, the concentration of new launches and collaborations increases each week. Read on to keep up with the incessant cycle.
Get Clevr With Your Sleep Hygiene: Oprah’s Favorite SuperLattes Introduce Their Dreamiest Blend Yet, $28
On Wednesday — just in time for “National Sleep Awareness Month,” a concept that was entirely new to me prior to this month— Clevr Blends debuted its Sleeptime SuperLatte ($28). We’ve been long-time lovers of Clevr here at TQE. In fact, several of our editors have completely replaced coffee in favor of the brand’s decadent, nutritious, and downright delicious Matcha SuperLatte.
When I got wind of this new blend, I was thrilled to say the least. Unlike melatonin or more conventional quick-fixes that lose efficacy and mess with your sleep over time, Sleeptime is formulated with botanicals that work naturally to quiet the mind and body. L-Theanine calms anxiety and racing thoughts, and a trio of Passionflower, Valerian, and Hops gently induces drowsiness — a botanical dream team that helps you fall asleep, and stay asleep. Ashwagandha and Reishi, powerhouse adaptogens found in Clevr’s other blends, soothe and support the nervous system for a supercharged next day. It’s crafted with organic, direct-trade Madagascan vanilla bean, chicory for better digestion, and indulgent coconut cream, oat milk, and carob. Sleep like a baby, and wake up with birds chirping around your ears, Disney princess style.
A Family Affair: gorjana and Richer Poorer Celebrate International Women’s Day, from $38
Earlier this week, female-founded gorjana and Richer Poorer launched a co-designed collection: a ribbed tank ($38), ribbed link necklace ($70), or a set of the two ($95). If you can believe it, the brands were founded separately by two sisters, Gorjana Reidel and Iva Pawling. Talk about great genes.
You can shop the collection on gorjana’s site through the end of the month. 100% of net sales are going to Dress For Success Worldwide West – a nonprofit based in LA working to help women achieve economic independence – so snag these ASAP before they sell out.
Everything Flare Is New Again – Beyond Yoga Continues To Make The Softest Athleisure In The Game, $99
You’ve probably noticed the resurgence of the classic flare yoga pant. Whether you’re shopping Girlfriend Collective ($78), Alo ($128), or smaller DTC darlings like SPLITS59 ($118), you’re sure to find a flare that’s just the fit for you.
Just this week, Beyond Yoga joined the wave and launched two flare styles in its cult-favorite (and my favorite) butter-soft spacedye fabric. Snag the new High Waisted Practice Pant ($99) or the Split Ankle Pant ($99) – and thank me later. This activewear is so insanely soft, you’ll look forward to working out.
Le Moné Launches Your Bar Cart’s New Best Friends, $35
Le Moné, the brand reimagining the traditional apéritif with bright Meyer lemon and 100% organic agave, introduced three new flavors this week. Made with NY Farm wine and California brandy, these contemporary apéritifs are low-ABV and low in sugar and calories, too – for a more mindful and memorable drinking experience. Enhancing the lemon base with Orange Lime, Raspberry and Lavender, and Blackberry, the new flavors are as delicious as they are versatile. Try them on the rocks, 50-50 with soda water, or incorporated into a stronger cocktail. Cheers, and let us know what you think.
NOMASEI Takes Us To Studio 54 (And Literally Recycles The Past) With Its New Collection, from $370
NOMASEI, born from two Chloé alumni determined to create a truly transparent, responsible luxury footwear brand, just launched its Bi-Annual SS22 collection – and it’s reminiscent of Halston at his Studio 54 peak. With a mission to curb overproduction in the market, NOMASEI launches only a few new styles each season. This Spring’s three new additions include the TAXI platform (a disco darling); the OLYMPE sandal (timeless Grecian goddess vibes); and the TRENCH heeled loafer, which is made from 60% recycled materials from the brand’s own waste. Add-to-cart – and get to dancing.
I’ll be back next week with a new set of launches in the DTC universe. Email me directly -- email@example.com -- with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.