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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. This week, we’re switching out your pantry essentials for their summer-specific refreshes, boosting your daily dark chocolate with a healthy dose of magic mushrooms, and – of course – giving you the scoop on all the sales you won’t want to miss. Let’s get to digesting.
Brightland Takes Your Vinegar To The Vineyard, $25
You’ve heard of turning water to wine – but what about wine to vinegar? Not such a crazy idea…
This week, Brightland is celebrating summer produce and weekends spent wine tasting with the launch of TRELLIS ($25), a seasonal, double fermented red wine vinegar. Created in partnership with Lindera Farms, the vinegar is made with locally grown Muscadine, Norton, and Concord grapes aged over charred vines that alchemize to make a fruity and smoky red wine vinegar with buttery and oaky notes of blackberry and elderberry. The double fermentation process takes about four months in total, involving pressing and fermenting grapes into wine, and then continuing the fermentation process to produce the vinegar. Essentially, TRELLIS is guaranteed to do circles around the vinegar you’ve got sitting in your pantry. Imagine this upgrading a mignonette, fresh herby salad, or quick pickle situation – and then make that fantasy a reality. Add to cart, before everyone else beats you to it.
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Clevr Bounds Towards World Beverage Domination, $28
Instant latte brand Clevr – co-signed by both Meghan Markle and Oprah, no big deal – just introduced its first-ever line of iced teas, featuring botanicals, coconut water, fruit nectars, probiotics, and adaptogens. The SuperTeas are ideal for warmer summer weather, or for when your morning SuperLatte wears off, and you’re craving something a little more bright and refreshing. All you need is water and ice – Clevr brings the Yuzu Lemon, Dragonberry Hibiscus, and Guava Green. SuperTea: for feeling like you’re on a tropical vacation, even if you’re still stuck in the office.
Through The Looking Glass: Alice Makes A Mushroom Chocolate So Fab, You’ll Trip, $29
There is nothing I love more than when my favorite treat somehow becomes “functional.” While much of the adaptogenic slash nootropic slash vitamin-boosted cookie dough or ice cream or tonic shelf has become, let’s face it, passé, I’ll never tire of brands that are dosing consumers with high-quality medicinal mushrooms. Eastern medicines have known about (and utilized) the fantastic power of fungi for a range of health conditions and preventative treatment for centuries. Now that we’ve all finally caught on, it’s time to work that cordyceps and reishi into our daily dessert, no?
Alice is leading the charge. Packaged in chic tins, Alice’s mushroom chocolates will feel like your best kept secret – and you needn’t worry, they’re not psychoactive (you won’t be tumbling through any psychedelic looking glasses). The Nightcap (from $29) blends Reishi with Chamomile, L-theanine, Magnesium, and Zinc for a beautiful formula that’ll send you right to sleep; wake up with Brainstorm, a combination of brain and energy-boosting Lion’s Mane, Cordyceps, and Guarana that’ll also give you an undeniable reason to eat chocolate for breakfast. If you needed one.
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Gohar World Proposes That We NOT Retire The Checker Trend…Yet…, $298
Laila and Nadia Gohar never seem to miss, whether they’re turning out silver Bean Cutlery Rests (really) or a surrealist Banana Split Candle. Gohar World just dropped a collaborative capsule with Super Yaya, and it might single-handedly keep checkers alive (the print, not the game). Featuring three pieces that can take you to the dinner party and beyond – a Bottle Basket ($298), Flower Bag ($420), and Picnic Basket ($480) – the price tags alone might shock you into grasping onto the checker trend far beyond 2021.
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Before you go, a few last launches and sales. Because I care about you, and your Summer wardrobe. Jouer just launched Tinted Lip Oils ($20) to make the ideal shiny, nourishing, non-sticky addition to your beauty routine. Miista’s having a sale – need I say more? St. Agni’s sets could comprise your perfect summer capsule wardrobe, and they just so happen to be very on sale (read: some are half off). And lastly, because everyone needs a flirty fabulous summer dress, Realisation Par is 25% off with the code VENUS.
Happy shopping. Email me directly – zoe@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
