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Welcome to another edition of Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. This week, we’ve got a sprinkling of everything: crochet couture, freeze dried plant mylk, and new collabs you can literally sprinkle. Let’s get right to it.
We love Kinfield for its beautifully branded (and even better scented) glowy face sunscreens and DEET-free insect repellent. The brand just launched its first body sunscreen: Cloud Cover, a reef safe, water-resistant mineral body sunscreen that simultaneously protects from sun damage and hydrates, with skin-nourishing ingredients like Aloe and Sea Kelp. As a bonus (and an essential, in my book), Cloud Cover delivers the benefits of a mineral sunscreen with none of the annoying white residue. It’s just $34, and you’re probably going to want it in your beach bag.
Fly By Jing certainly needs no introduction. The DTC darling teamed up with Jacobsen Salt Co. this week to launch the Tingly Sichuan Salt, a limited-edition seasoning that merges hand-harvested Kosher Sea Salt with FBJ’s handpicked Sichuan Tribute Peppers. Snag it for $15 on either brand’s site. All of your dining experiences (and cocktails – hello spicy margarita rim) just got elevated.
Earlier this week, wellness brand Golde joined forces with Subtle Art, a family-operated and AAPI-owned small business, to release a limited collection of vibrant tiled coasters ($36 for a set). Each coaster is handcrafted in San Francisco by Subtle Art’s family-run team of four. Inspired by Golde’s bright and colorful superfood beverages, the new coasters make the perfect resting spot for a mug that’s holding your favorite Matcha Turmeric Latte. Snag a set now – these will sell out quickly.
Would it be my Launch Digest if I didn’t mention at least one beverage? milli mylk landed in my inbox the other week, and I was hooked. Developed by not just “food scientists” but also Michelin chefs, milli mylk uses sustainably sourced and organic ingredients that have been freeze-dried at their freshest point – locking in maximum nutritional value with none of the additives. Apparently, the founder spent two years perfecting the freeze-drying process. That sentence alone…I’m sold. Try the Almond or Coconut ($28), and look out for soon-to-come Oat and Horchata varieties. With just a few shakes, you’ll be drinking the finest plant mylk for the planet, not to mention your body and taste buds.
Eyes On: The Series NY, from $120
Summer weather just launched nationwide, and I’ve got my eyes peeled for thoughtful wardrobe upgrades that will keep me feeling and looking cool (in both temperature and aesthetics). There’s certainly nothing wrong with a classic summer formula – aka, denim shorts + ribbed tank top – but a girl craves sartorial variety! Imagine this, but don’t call me crazy: knits for summer. Textured and open-weave knits actually enhance airflow, and all of THE SERIES’ one-of-a-kind crochet patchwork tanks (and more cheeky citrus slice tanks) are screaming my summer vibe – and maybe yours, too (from $120).
I’ll be back next week with a new set of launches in the DTC universe. Email me directly – email@example.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.