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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. This week, everything old is wonderfully new again. Glossier brings back its fan-favorite brow wand and equally beloved editorial arm; Net-a-Porter and Tod’s breathe new life into the legacy label; and classic clogs get a sleek Scandinavian spin you can’t (and shouldn’t) resist.
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Featured Product
Glossier Reclaims Its Spot On Your Top Shelf, $18
Glossier has been finding its footing since Emily Weiss stepped down as CEO early last year – but despite the pressure of the public eye and a turbulent pandemic, the brand isn’t going anywhere anytime soon. Fighting doubts about whether they could survive countless other DTC brands offering a similar – if not new and improved – value proposition, Glossier has gone back to basics. (In addition to its recent launches of all things new, lest we forget the triumph of G Suit and Ultralip.)
The brand just re-issued its original hero product, Boy Brow ($18), in new shades. Maybe more importantly, Glossier has returned to its cult-favorite editorial form. Into The Gloss is back with a new Top Shelf – and hopefully this time, for good (or at least with some consistency). Is it 2014 again? And would that be such a bad thing? Only time will tell.
Tod’s Reminds The Girls Of Who Invented Quiet Luxury, from $545
On the note of retro revivals, Tod’s’ new capsule for Net-a-Porter breathes new and very covetable life into the legacy label. The classic name never goes out of style, but these leather bags and loafers could give the Olsen girls a run for their money (literally). I can’t stop thinking about this leather-trimmed suede bucket bag.
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Hasbeens x Filippa K, For Cosplaying Your Hypothetical Life In Copenhagen, $320
Swedish Hasbeens, the clogs for girls who really want the feel, look, and sensational sound of a Nordic clog, collaborated with Scandinavian it-girl brand Filippa K for a series of three unisex clogs ($320) that marry the classic and minimalist feel of both labels. The mule clogs, designed with a buckle strap that can be worn over the foot or behind the heel, are available in a natural brown, neutral black, and muted snakeskin, handcrafted with a wooden sole cut from a single piece of lime tree. Buy these before every man, woman, and child in Copenhagen beats you to it.
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Very Important News For Your Hair (And Wallet), from $10
Shelby Wild, founder of cult-favorite Playa Beauty (the maker of haircare TQE editors have sworn by for years) introduced California Naturals this morning. Inspired by the beauty of the California coast and born of a desire to make natural, high-quality products more accessible, the new brand is launching DTC and nationwide at Target, with all products under $10. All seven products, from a two-in-one shampoo and conditioner to a luxurious hair masque, are 90% naturally derived, vegan, cruelty-free, ocean and reef safe, and sulfate, paraben, and phthalate free. Oh, and Tony Hawk is the “Chief Culture Officer.” It all sounds too good to be true, but fortunately for us all, it won’t cost too much to find out firsthand.
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And A Few More Things…
Misette collaborated with Agua by Agua Bendita for a capsule of linens, tableware, glassware, and hand-painted candles that are all completely perfect. Moon Juice’s G-Pack ($68), a powdered Vitamin C and glutathione topical, is back. It’s my personal holy grail, and you’d be wise to purchase ASAP – I doubt it’ll stay in stock for long. Speaking of skincare, Marie von Behrens-Felipe is the latest influencer to join the beauty game with Sonsie. Launching with a three-step Balm, Mask, and Serum ($120 for the bundle), Sonsie seeks to capture the allure of Marie’s lifestyle – effortless and minimal to the outside eye. The three-part routine may not teleport you into her feed, but that promise might be what moves the product.
Happy shopping. Email me directly – zoe@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
