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Welcome to another edition of Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. This week’s launches are varied, from collaborations between artists and DTC retailers that are vying for a spot in your home (and closet), to bodycare collections you can gift your entire bridal party. Read on at your own risk – this one’s tempting for online shoppers everywhere.
Eny Lee Parker And Mitzi Bring You: Ceramic Lighting That Belongs In A Gallery – Without The Fine Art Price, from $138
Eny Lee Parker’s gorgeous lamps and furniture have been on my wishlist for ages – emphasis on wish. While Parker’s pieces are typically cordoned off to those able to shell out anywhere from $5,000 to $12,000 for a floor lamp that doubles as a piece of sculptural art, her new collaboration with contemporary DTC lighting brand Mitzi makes 19 new pieces far more accessible. (I’ve got my eye on everything, but am especially enamored with the brilliant Celia 1 Sconce.) With wall lights and pendant options for under $200, the collection dares you to exercise zero caution with your add-to-cart button…
EYES ON: Your End Of Summer, Still Vacationing, And Pre-Fall Wardrobe
This week, I’m browser-window shopping some new collections from beloved brands at every price point – from mother-daughter-owned FIND ME NOW to Olsen-twin-masterminded The Row. Join me:
FIND ME NOW launched Second Skin, a new category for the brand that lands somewhere between intimates and ready-to-wear. The 23-piece collection features delicate, sheer layering pieces like turtlenecks, bralettes, and bike shorts, in beautiful textures you’ll want to show off beyond the bedroom. At the same time, the brand introduced Sonar Suture, its pre-fall collection brimming with serotonin-boosting knits and dresses to refresh your end of summer style.
The Row, Mary-Kate and Ashley Olsen’s clothing line, which needs no introduction and is one of the few examples of a celebrity-founded brand that can genuinely stand behind its own quality and design as a label, just launched an exclusive capsule collection on SSENSE. Featuring radically simple, sleek silhouettes in column dresses, skirts, bikinis, and sandals – black and white only, if it weren’t already obvious – the collection is spare, even for The Row. Of course, it’s perfect. Buyer beware: the minimalist aesthetic doesn’t come cheap, but that won’t stop me from imagining how perfect my life could be if I owned this $1700 dress.
Brightland Debuts Its First Piece Of Merch – And It’s Sublime (Pun Intended), $64
Brightland has been making our favorite pantry essentials for years now. The brand’s fresh, nourishing California olive oils, vinegars, and honeys have established permanent residency on our kitchen counters – so why not invite Brightland into our closets, too? The brand is dropping its first-ever merchandise on August 2 in collaboration with Tessa Forrest, the mind and artistic eye behind Subliming. The Brightland x Subliming Crewneck ($64) brings to life Brightland’s core mission of “Living in a Golden State.” Set your alarm for this launch next week – you’ll want to snag this (and make it your new favorite farmer’s market uniform) before it sells out, which is sure to happen in just a few days.
And A Few Things For Your Skin…
Soft Services, the beautifully-branded, earnestly effective gender-neutral body skincare sensation, has launched a new Bridal Skincare collection, inspired by co-founder Rebecca Zhou’s search for a wedding dress that could work with her skin concerns (prior to the founding of Soft Services, of course). Featuring bundles to tackle exfoliating, skin-tone-evening, and acne-clearing concerns, the new sets make bridal party gifting a breeze – and are ideal for a bride who wants to smooth and tone her skin ahead of the big day. Shop the Wedding Party Gift Set ($205) for gifting the bestselling Buffing Bar and porcelain Soap Home, or the Something Blue Gift Set ($180) to spoil the entire wedding party.
DTC skincare darling Nécessaire just introduced The Sunscreen ($35), a 100% mineral SPF 30 barrier cream formulated without fragrance, using non-nano Zinc Oxide only, and featuring an advanced zinc dispersion technology to minimize any white cast on the skin. Because summer certainly isn’t over, and skin-safe sun protection never goes out of style.
I’ll be back next week with a new set of launches in the DTC universe. Email me directly – zoe@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
