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Welcome to another edition of Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. This week, we’re looking at launches all over the board, from medicinal coconut yogurt to loafers to the hottest new…potting soil. Did I pique your interest? Read on.
Pure & Simple: ILIA Makes Eyeshadow Effortless, $28
This week, clean makeup brand ILIA launched its Liquid Powder Matte Eye Tint ($28), a cream-to-powder eyeshadow designed to set with a smudge-resistant finish that endures for hours. The formula is water-based and enhanced by horse chestnut flower, a key clean ingredient that helps to smooth and firm the appearance of skin. Available in rich, warm neutrals like Tannin and Adobe and more experimental, soft pastels like Aster and Dove, these Matte Tints might just get me to incorporate one more product into my minimalist beauty routine. One swipe for a subtle, soft touch of color that I can set and forget? Adding one (or three) to cart…
Not In Europe? Ghia’s New Spritz Will Take You To A Salty Seaside Apero, $60 per 12-pack
Everyone’s favorite non-alcoholic aperitif, Ghia, just launched the newest flavor in its series of convenient (and delicious) canned Le Spritz: Lime & Salt. The new cans feature the signature Ghia Aperitif formula – a delicious blend of botanicals and citrus – spritzed with sparkling water, fresh lime, and sea salt. It’s bright, zesty, and refreshing, and my new favorite add-on to a sunny beach day (in tandem with Ghia’s original Ghia Soda, my not-so-basic staple). Sure, it might seem like the whole world is on the coast of Italy or Portugal while you, meanwhile, are not. Life hack: Ghia’s taste of summer will transport you to the Mediterranean seaside without decimating your bank account. Drink up, it’s good for you.
The Coconut Cult And Anima Mundi Make Your New Favorite Morning Medicine, $78 per 2-pack
Only in 2022 would there be a coconut yogurt brand with a liege of superfans – and beyond that, a collaboration between an apothecary brand and said yogurt luminary. Welcome to the future. The Coconut Cult, known for its delicious probiotic-packed yogurts, just launched its latest collab with NYC-based Anima Mundi Apothecary. Featuring two new limited-edition flavors – a Dirty Chai Collagen Latte and Happy Belly Detox – the collaboration elevates The Coconut Cult’s already nutrient-dense yogurts with organic, wild-crafted botanicals, truly embodying the concept of food as medicine. Garcinia cambogia and mangosteen aid digestion in the Happy Belly yogurt, and the Dirty Chai Latte harnesses adaptogens like He Shou Wu, lucuma, and nettle to benefit nails, hair, skin, and tissue. These ingredients are the real deal, and you can check out all of the botanical details here. Pre-order this now, because all of The Coconut Cult’s collabs sell out fast.
Plants, Prose, And Purses: Coco Capitán Collaborates With Charles & Keith To Embellish Your Accessories, from $83
Singapore-based footwear and accessories brand Charles & Keith is housing a deceptively well-priced and wide breadth of fabulous shoes – and I’m just discovering it now, thanks to the brand’s latest collaboration with London photographer and artist Coco Capitán. Capitán is known for poignant, charming design work: the new capsule collaboration features a non-leather chunky loafer ($106) and sculptural mini-tote ($83) stitched with her handwritten prose and blue flower illustrations. It’s a unique and playful merging of Charles & Keith’s classic silhouettes with Capitán’s artistic voice. And while you’re checking out the collection, you might get trapped in C&K’s vortex of great shoes. I warned you.
Lalo And West Elm’s New Collaboration Has Me Swooning, And I Don’t Even Have A Child, from $35
Lalo, a favorite of our TQE parenting editors, just teamed up with West Elm to create new iterations of Lalo’s best-selling high chair, play table, and feeding kits. Made with an exclusive acorn wood finish, the new collection is designed to match West Elm’s Mid-Century line, so parents can seamlessly incorporate their kids’ furniture into their existing decor. Even better: 50% of sales from this collection will be donated to the No Kid Hungry Campaign from now through October 2. The collaboration is so sophisticated and classic, it’s almost enough to convince me that I’m ready to start a family purely to bring these pieces into my home. Almost!
For The Home Gardeners: Rosy Soil Introduces A First-Of-Its-Kind Carbon Negative Potting Soil, $24.99
Founded by Jules Giuliano, an award-winning organic farmer and educator with a background in vermicompost and natural farming, Rosy Soil has created the first carbon negative potting soil – proving that what’s better for the planet is better for your plants, too. Potting soils today contain primarily peat moss. When mined for potting mix, peat moss extraction releases twice as much CO2 per year as the entire airline industry. Seems ridiculous for something that should be nurturing our planet, right?
Made with a mix of biochar (a carbon-rich soil additive), vegan compost, and naturally occurring fungi, Rosy Soil is lightweight, porous, and removes more than 2 kg of CO2 from the emission cycle per bag. If you’re doing any at-home gardening or plant potting, you’re going to want to make the switch to this innovative soil solution.
I’ll be back next week with a new set of launches in the DTC universe. Email me directly – zoe@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
