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Welcome to 2023’s first edition of Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. Now that we’re through with the three-month ordeal that is holiday launches, limited-edition gifts, and hosting essentials, we’re sailing through to the next natural inflection points: New Year’s Resolutions and Valentine’s Day. Read on for indulgent popcorn to leave at your lover’s doorstep, beautifying launches for extra-kissable lips, and, of course, a slew of items designed to optimize your health in the new year.
Don’t Let Dry January Ruin Your Mixology Dreams: Acid League Handles Your (Alcohol-Free) Bar Cart Essentials, from $130
In years past, New Year’s resolutions to drink less or commit to a “Dry January” may have been more…sobering. And yet, even in the early days here at TQE, we’ve covered countless alcohol-free alternatives that are even more spirited in flavor than their boozy counterparts, like Ghia, Kin, and Seedlip. We’ve got a feeling this trend will stick around through 2023.
Do your resolutions involve drinking less and experimenting in the kitchen more? Look no further than Acid League’s newest collaboration with Ritual Zero Proof, which launched conveniently on January 1st, and is complete with everything you’ll need to take your favorite classic cocktails to new, non-alcoholic heights. The complete bundle features four of Ritual Zero Proof’s NA alternatives to tequila, rum, whiskey, and gin, along with Acid League’s Ultimate Cocktail Bundle ($195). If you’re still leaning sober-curious and not yet a complete teetotaler, go with the Single Bundle ($130), with just one of Ritual’s spirit-free bottles. Cheers to a hangover-free 2023.
If that rhetorical question felt like a personal attack, fear not. Freck Beauty – which we tested (and loved) at first blush last year – just launched its Rich Bitch Lip Balm ($20), the unisex, fragrance-free answer to your lips’ cries for help as they fight the punishing winter air. Ditch your dry spell with the help of this nourishing plant and peptide balm, formulated with jojoba, rosemary leaf extract, and prickly pear oil to smooth, plump, and hydrate your lips. Doesn’t that sound nicer than the tub of aquaphor you’ve used since the dawn of the last decade? Set the tone for a new year with hydrated lips and, consequently, more kisses (this is math).
The world’s greatest popcorn brand (opinions expressed are my own), Lesser Evil, has just introduced the perfect Valentine’s Day gift. Sure, diamonds are cute, but white-chocolate-strawberry popcorn? Innovative, delightful, delicious – and ideal for some low-investment flirtation. The brand’s “Sweetheart Pop” comes in a bundle of single bags packaged as very nostalgic and totally charming love-grams, so you can deliver the sweet and salty treat to every crush on your list. Popcorn lovers: order in bulk, because this seasonal flavor won’t last long. Much like love, it’s an addictive sensation you’ll want access to all year long.
Cozy Meets Colorful: Find Me Now’s Balance Collection Banishes Winter Blues With Vibrant Hues, from $65
Find Me Now, the AAPI-owned brand launched by a mother-daughter pair with an eye for innovative design and a true commitment to sustainability, just launched its Balance collection. Juxtaposing cozy knits with bold geometric patterns and winter puffers with pastel gradients, this resort collection is ideal for layering, mixing, matching, and essentially never taking off from now through spring. Just because it gets dark at 4 PM doesn’t mean you have to. Your winter vibe is about to get ten times more ethereal.
Beekeeper’s Naturals Launches Your Personal Pathogen Bodyguard, $27.99 per 12-pack
Is it just Los Angeles, or are flus and common colds lurking around every corner, waiting to ruin plans and lives? It’s time to get serious about your immune-boosting protocol. Lucky for you (and me), Beekeeper’s Naturals’ newest launch is just what the DTC doctor ordered. On Wednesday, the brand debuted its Propolis + Vitamin C Liposomal, the first propolis-powered liposomal on the market. You might be frantically asking: Zoë, what is this word, liposomal? Essentially, it’s a form of preparation that encapsulates a drug or active ingredient into tiny, fat-like particles – making it much more easily and rapidly delivered to the bloodstream. With propolis, vitamin C, and honey, this little sachet is a lifesaver – and perhaps the new superstar of your morning routine.