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This week, I only have a few items to gush about – but if my inbox of embargoed launch dates is any indication, we’ve got some exciting news for the weeks ahead (some even in anticipation of Valentine’s Day, because it’s never too early to start thinking about love). For now, I’ll keep it short and sweet. Read on for the launches you’ll want to check out this week.
Created by plant-based and zero-waste Chef and restaurateur Camilla Marcus, west~bourne is a newly launched pantry essentials and snack line. While it may sound standard, it’s anything but. Packaged in compostable, plastic-free packaging, all of west~bourne’s products are zero-waste and plant-based – and incredibly delicious, too. You may have already seen some pre-launch buzz around the Togarashi Crunch, an umami, smoky, and slightly sweet snacking mix that will resolve your 4pm hangry hour and elevate any at-home movie night situation. The ingenious flavor combinations and nutrient-dense ingredients are drool-worthy, from celestial popcorn to gluten-free pancake mix. Peruse if you dare: even if you lose your entire paycheck to west~bourne’s product line, you’ll still be winning the nourishment (and sustainability) game.
Girlfriend Collective Launches New Colors, Styles, And Fabrics: Athleisure For Every Occasion (Really), price varies
Whether you’re refreshing your workout regimen for the New Year or simply refreshing your wardrobe for leisurely strolls around the neighborhood, Girlfriend Collective is churning out exactly what your closet needs. Aside from its commitment to sustainability and cult-following, Girlfriend Collective is all over your feed because the brand is genuinely making amazing activewear, inclusively designed for every body (and every activity).
Typically lean towards a head-turning pop of color? Look no further than the fiery red colorway in GC’s new RIB fabric, based on the brand’s best-selling original compressive fabric. If you’re seeking activewear that’s more subtle – in unexpected but still neutral tones, from dresses to bike shorts – shop new Lagoon, Baja, Smoke, and Breen colorways in the ultralight Float fabric. Because revamping your fitness fashion is pretty much 90% of any New Year’s resolution (trust me, I did the math).
Topicals, the inclusive skincare brand committed to helping you feel better about your skin through science-backed products and mental health advocacy, launched its High Roller Ingrown Tonic at the beginning of the week. Designed to soothe shaving irritation and prevent bumps from ingrown hairs, it also exfoliates and softens skin. And, like all of Topicals’ other products, High Roller is impeccably branded, in an adorable blue bottle you’ll want to display on your bathroom counter.
New Launch, Ancient Medicine: Elix Upgrades Your Wellness Arsenal With Chinese Herbs And Adaptogens, price varies
Elix, led by a team of pioneering doctors, herbalists, nutritionists, and acupuncturists, is combining Chinese medicine with modern research to holistically heal women’s cycles. This week, Elix launched Daily Harmony, a blend of hormone-balancing herbs, mushrooms, and adaptogens designed to reduce fatigue, improve mood, and support sleep and digestion. Daily Harmony launches to the public on February 1, but if you want access now, join Elix’s Cycle Balance Membership: you’ll also learn about the root causes of your symptoms and receive a tailored herbal treatment via their online health assessment. Cheers to a healthier, happier 2022 – with the help of ancient herbal wisdom.
I’ll be back next week with a new set of launches in the DTC universe. Email me directly -- firstname.lastname@example.org -- with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.