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Welcome to another edition of Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. This week is light on new drops – but trust me, they’re good – and rest your weary eyes, because we’re about to be inundated with launches in March. Read on to scope this week’s new and shiny objects.
A few days ago, Our Place dropped the Fry Deck: a brand new accessory to upgrade its cult-favorite (and our favorite) Always Pan. (And yes, it also works with the brand’s Perfect Pot.) Engineered for easy – and delicious – at-home frying, the Fry Deck is made of cast aluminum and complete with non-toxic, non-stick ceramic coating. Whether you’re perfecting a samosa or riffing on your favorite deep-fried creation, this new attachment makes the process clean and simple.
And while you’re shopping, you might want to snag the Lavender colorway of the Pan or Pot. It’s a limited time re-release, sure to thrill its 15,000-person waitlist – and guaranteed to sell out at an alarming rate.
MERIT, the luxury beauty brand making products that are safe for the body, skin, and planet, just introduced its first new item since its brand launch last year: the Signature Lip Lightweight Lipstick. To take the launch to the next level, MERIT partnered with Proenza Schouler, debuting the lipstick alongside the brand’s FW22 show (and on the lips of Bella Hadid herself). The new Signature Lip is hydrating and buildable, with a soft finish that feels like it isn’t even there. With plant-derived ingredients and raspberry oil to moisturize the lips, it’s your new everyday lipstick for every occasion – be it a berry brown in L’Avenue or a brick red in Tiger. According to MERIT, it’s “impossible to mess up.” Say less – Add. To. Cart.
Loverboy, the alcohol brand founded by Bravo reality television stars (yes – that is the greatest introduction to a sentence in the history of the English language), just launched a canned Cosmopolitan. And it’s truly insane. With the Cosmo on the verge of a resurgence, likely thanks to the so-bad-it’s-amazing Sex And The City revival, Loverboy has created its version of the timeless and uber-pink cocktail with a mix of orange wine, all-natural lime juice, blue agave, and a splash of cranberry juice. Packing a 12% ABV and two servings in a singular compact can, Loverboy took one look at the trend of low or no-alcohol beverages and said…none of that! It’s tart, smooth, indulgent, and it just might inspire you to start acting like you’re starring in Summer House, too.
Just yesterday, Bodily launched its Always-On Nursing Tank: an all-day and all-night nursing tank (and lifesaver). Designed with a lactation consultant for 24/7 wear and comfort, the new luxurious tank is complete with Bodily’s signature stretchy and super-soft micromodal, non-toxic fabric. It’s got a built-in bra, front strap adjusters, and a one-handed clip-down cup for easy nursing access. And yeah, it’s chic too, with a square neckline that will make you feel modern (never matronly).
I’ll be back next week with a new set of launches in the DTC universe. Email me directly -- email@example.com -- with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.