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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe.
Over the past couple weeks, the internet has been dominated by Taylor Swift. Even as a non-Swiftie, my feed has been bombarded with Taylor updates: first the buzzy launch of her new album The Life of a Showgirl (and therefore a new “showgirl” capital e Era), then this week’s reveal of her engagement to Travis Kelce.
Taylor is, of course, a brand empire in her own right, reportedly making over $1 billion in ticket sales and $200 million in official merch sales in 2023 alone. Eager to ride the dual waves of publicity from her album announcement and engagement and attract Swift’s vast fanbase, brands have been rushing to find Swift-related tie-ins for their products. From round ups of orange-colored accessories (the color of Swift’s “Showgirl Era”) to bridal-themed fragrance edits, the internet has been inundated with Swift-adjacent campaigns. It’ll be interesting to see how long Swift is able to dominate the headlines and remain relevant to brand launches – I expect we’ll be seeing a lot of orange and engagement themed campaigns throughout the rest of the year.
In the midst of a lot of Taylor-mania, we’ve also been keeping our eye on some other new launches and trends in the consumer space…
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First Up: A New Collection From Flamingo Estate
Flamingo Estate is adding a new chapter to its core line with the Green Goddess collection – a garden-inspired scent including a candle, a soap brick and a duo set. The ripe, lively scented candle is particularly lovely, including notes like pea tendrils, African rosemary, and golden ginger.
Trending: Pantry Upgrades
Diaspora Spice Co. has launched a new Masala Chai blend. Blending black tea, spicy-sweet cardamom, warm ginger, and fragrant fennel, this mix is meant to be added to boiling milk and water, with your choice of sweetener. As a daily tea drinker and chai enthusiast I can’t wait to try this out.
Beloved tinned fish brand Fishwife is back with a new offering: Smoked Trout with Red Chimichurri. Fishwife has worked on the product with heritage producers across Denmark, which has the highest standards of aquaculture in the world. The house chimichurri is herbaceous, smoky, and savory…sounds like the perfect addition to a late summer picnic or beach day.
Trending: Luxe Activewear
SET Active (makers of my current favorite sports bra) have launched LUXFORM, its newest (and apparently most luxurious) fabric to date. According to SET, LuxForm is meant to bridge the buttery softness of FormCloud with the sleek performance feel of AirLuxe. Given how soft and luxurious their other fabrics feel, I can’t imagine how great this new line is – I’m eagerly awaiting my new set!
The North Face launched the Flora Alpina collection, an homage to the high alpine flowers you might pass on an epic mountain trail run. While I realistically won’t be trekking down alpine trails any time soon, I love their new floral print and will definitely be wearing their new shorts on my next leisurely jog through Prospect Park.
Before You Go…
- Tower 28 entered the eyeshadow category for the first time ever with the GoGo Cooling Shimmer Eyeshadow Stick. With a hydrating Biomimetic Sugar Complex and soothing Irish Moss, the stick instantly cools on contact and can be safely applied on eczema or dry, textured eyelids.
- Christina Ricci teamed up with iconic Y2K fashion designer Betsey Johnson for the brand’s Fall 2025 campaign, intended to transform childhood nostalgia into grown-up style power.
- Since I can’t resist a little bag, I had to flag that Dieux is launching its first-ever limited edition Dieux-It-All Tote ($25), an extremely cute transparent tote.
- MOTHER dropped their second fall collection, titled "Punk Nouveau". They describe the looks as “dancing somewhere between CBGB's and grandma's closet” – yes, please.
Happy shopping. Email me directly – hannah@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
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