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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe.
Sports apparel news heated up this week as things kicked off at the US Open in New York City. Tennis’s heartthrob du jour Jack Draper has left longtime sponsor Nike – arguably considered the most-coveted sponsorship in the sport – to sign with newcomers Vuori. Draper has been rising quickly as both an on-court player and an off-court trendsetter, capitalizing on his success to model for brands like Burberry. Now, athleisure brand Vuori is going pro with their Draper signing.
Meanwhile Taylor Townsend, the highest ranked women’s doubles player in the world, is making waves by rejecting traditional brand sponsorships in favor of a new, daring model: designing and wearing her own apparel prototypes. The hope is that a larger athletics brand will sign on to manufacture the prototypes, but given mid-size athleisure brands’ clear interest in gaining ground in professional sponsorships, we may see someone like Vuori or On swoop in instead.
With brands like Lululemon and On similarly making significant sponsorship deals in the sport, it looks like institutions like Nike and Adidas have some competition on their hands when it comes to signing tennis’s best and brightest. It’ll be interesting to see if this trend bleeds into other sports.
Now, onto this week’s product launches!
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First Up: Back To School Must Haves From Stasher
It’s back-to-school season at Stasher: the beloved brand has launched a new back-to-school collection that comes in two bundles, both featuring unique under-the-sea creature designs. I’ll be snagging the adorable 2-Pack for myself.
Trending: Fall Romance
Summer may not be over for a few more weeks, but some of our favorite fashion brands are already launching their fall collections. Cult fave NY-based fashion brand GUIZIO has just dropped part one of their Fall/Winter 25 Collection ‘As Fate Would Have It.’ The collection features romantic lace, soft knits, and faux fur, perfect for your pre-fall and fall wardrobe. The pieces are officially live & available to shop now. I already have their Hooded Knit Dress ($188) in my cart!
Italian heritage lingerie label Cosabella has launched their new Romanza Collection in Classic Black. The dark-hued floral lace reminds me of the goth florals we saw everywhere for the 2024 Met Gala’s “Garden of Time” theme. I love Cosabella’s sensual lingerie staples, and can’t wait to layer items like the Balconette Bra under button downs and slip dresses as we transition to fall.
Trending: Caffeine Boosts
Terra Kaffe has launched the Demi, a compact, design-minded automatic coffee machine built in collaboration with Ammunition Group (the industrial design studio behind Apple, Polaroid, and Terra Kaffe’s cult-favorite TK-02). Demi offers a convenient alternative to our newly pod-reliant coffee culture, with a smaller footprint than most pod machines and the largest menu of any compact automatic machine. Users can make espresso, lungo, Americano, and drip coffee at the push of a button.
Coffee Project NY has released the canned Coffee Palmer, inspired by the classic Arnold Palmer. The Coffee Palmer blends 60% of Coffee Project’s signature, house-roasted “Woke Up in New York” drip coffee with 40% lemonade, lightly sweetened with natural Turbinado sugar. I love an Arnold Palmer and I love a citrus-y espresso tonic – this sounds like the best of both worlds!
Before You Go…
- In film collab news, fragrance brand Voluspa has launched a new collaboration with Searchlight Pictures’ new film “The Roses,” premiering August 29 in the US. The limited-edition collaboration plays on the film’s floral title with a cinematic take on Voluspa’s cult-favorite Rose Otto Candle.
- Fur is hosting a Friends & Family Sale with 25% off sitewide from August 21–September 2 including their new Flash Repair Jelly and Trim System (bundles excluded).
Happy shopping. Email me directly – hannah@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
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