Launch Digest: Shots Worth Taking, French Kisses, Cowless Whole Milk, and MET Gala-Inspired Essential Oil

Beauty, but Make It Fashion

Feeling runway-ready requires runway-worthy accoutrement. Luckily, some of our favorite fashionistas came through with beautiful drops this week, including expert-level makeup and iconic designs.

• Objectively, there isn’t anything that the French do that isn’t trop cool. Very French brand Rouje added a new addition to its Les Filles en Rouje Lip Palette Collection—the La Palette Charme. It’s super lightweight and melts seamlessly onto lips for a glossy, sophisticated look that will last while you try to eat a baguette like it’s a thing.
• I’ve likely said “Beauty like Beckham” before, but if I haven’t, no day like the present to tell you that Victoria Beckham Beauty had a busy week launching her Bordeaux Collection and Lip Definer Trio: The Private Collection. It’s giving brooding, it’s giving sultry, it’s giving posh.
• Karen Millen went deep into the ‘00s archives this week, reworking four original pieces into a modern-day, bold AF collection—Archive 02 SS25 Collection. These looks will remind you that you can still put yourself together even when you feel like you’re falling apart.

Coffee, Milk, and Cookies

Behold! Below you will find milk that is milk without the milk, ice cream (with real milk) and cookie dust made from real cookies, and espresso-flavored balm that will make you feel like you’re drinking real espresso.

• It’s very weird to see anyone—especially in LA—order anything with actual milk in it these days, which is why Eclipse Foods is bringing us Non-Dairy Whole Milk that has been expertly crafted for foam-worthy perfection. It was made for baristas, providing everything you love about dairy without the actual cow. Moo-ve quickly on this one!
• Inspired directly from the comments section, McConnell's Fine Ice Cream has dropped their limited edition Cookie Butter, which includes actual house-baked, chocolate chunk cookies that have been steeped and ground. We like and subscribe.
• Glossier is balancing bold and bittersweet notes of a perfectly pulled shot of espresso in their very beloved Balm Dotcom (which now comes in Espresso). Basically you get all the benefits of coffee without any of the dehydration (because the balm is specifically moisturizing!).

Shots, Shots, Shots…Everybody

Is the concept of taking shots still in? Does Gen Z do that? Does anyone know? Well, it doesn’t really matter because two brands we love brought shots back this week in a way that perfectly suits our Wellness Era. Get ready to take these baddies back.

• Looking for a pocket-sized moment of pause? BRĒZ launched their smallest-biggest contribution this week with their new Shots. These tinies contain a highly concentrated blend of the OG infused formula in a single, 2oz, ready-to-go serving.
• Feeling blue just became a really good feeling with Pressed Juicery’s Blue Aura Energy Shot. Each shot is infused with blue spirulina, 100mg of caffeine, 200mg of L-theanine, and 100% of your daily vitamin C. Cheers!

Don’t Listen, Just Glisten

• The YA-MAN Medi Lift Essential Mask has already had us talking this month with its amazing ability to keep our faces tight, right, and bright. Now, they’ve released their Needle Lift Lotion Toner + Needle Lift Peel Serum with advanced Micro-Spicule technology, so your skin will look like it’s visited a medspa with all of the benefits and none of the downtime.
• Oil cleansing is becoming more and more popular among the mainstream, changing the face of cleansing altogether. EVE LOM has curated something a little extra special with their nourishing CLEANSING OIL that removes absolutely all impurities while providing a totally sensorial experience.
• Oribe has been dominating the salon-grade hair category for-ev-er. Now, they’re answering all of our desires with the Gold Lust Restorative Night Créme for Hair. It leverages potent biomimetic peptides and eucalyptus extract to deeply repair and restore the hair. We’ve tried it and it does exactly that.
• Who doesn’t want makeup that feels like it was made just for them? Wonderskin’s PHLush Stick uses advanced pH-adjusting pigment tech so your flush looks like it was made just for your face. Now that’s better living through chemistry.