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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. I won’t even pretend to draw a theme across this week’s launches. From cleaning supplies to cashmere to cleanser to chocolate; and retro-inspired furniture and sunglasses alike; our proverbial cup (and your digital shopping cart) runneth over.
First, I must beg for forgiveness. How could I have missed a pivotal launch from a brand that is near and dear to my heart (and even nearer to my beautifully-protected skin layer)? Vintner’s Daughter, known for a two-product, two-step ritual that brightens, tones, and moisturizes your complexion with quality botanicals that breathe life into its Botanical Essence and Serum, introduced a long-awaited third product – the brand’s first launch since 2019. The Active Renewal Cleanser ($98) took nearly four years to perfect, and is engineered to complete the VD skincare routine with a foaming two-step-cleanse-in-one. The brand’s proprietary three-week Phyto Radiance Infusion serves as the base of the formula, brightening and nourishing the skin with nutrient-rich whole plants like nettle, butcher’s broom, and frankincense, which are known for their ability to spark the skin’s healing powers (hence the “renewal” promise). It also thoroughly removes makeup, sunscreen, and daily buildup, balances skin pH, and visibly minimizes pores. If you haven’t already added-to-cart, that’s a you problem…
Everything Old Is New (And Very Chic) Again
It’s no novel phenomenon to see brands drawing inspiration from decades past. It just so happens that this week, two of our favorite brands are transporting us back to the same era – the 60s and 70s.
Your sunglasses and handbags for the summer, settled. In collaboration with French eyewear brand Jimmy Fairly, Carel just launched a very special collection of sunglasses and handbags that is, as expected from a joining of the two labels’ oeuvres, perfect. Snag one of four (or four of four; I won’t judge) 60s-inspired sunglasses ($190) in a playful square acetate frame, whether you’re feeling sleek with a two-toned tortoise-black, or more playful a la cherry red. I’m feeling all of them – don’t make me pick a favorite child. Handmade in the Jura region, like a fine wine.
Need something to hold your new shades while you jaunt around this summer? Don’t worry, the Le Fairly bag ($190) – a mini bucket bag made from AppleSkin, an eco-friendly alternative to leather that actually repurposes material used in past Carel shoe productions – has got you covered, from the beach to the bar for a Summer spritz. I’m in a Villefranche-sur-Mer state of mind, suddenly.
A summer of love, right in your backyard. Article, struck by a similar nostalgia, introduced The 70s Edit this week, an outdoor capsule collection inspired by a balance of mid-century modern, coastal, Mediterranean, and Scandinavian aesthetics. The collection incorporates bold textures and modular elements that evoke a playful 70s design touch, with all of the functionality and elegance of modernity. Invest in the eye-turning ceramic Kera Coffee Table ($699), or breathe fresh air into your plein air with a geometric rug ($299). No conversation pit required.
I’ve covered Gigi Hadid’s Guest In Residence in this column before – it’s a remarkably great celebrity label, amidst a sea of less-than-average counterparts. The brand just introduced its Beach House Collection, a capsule of cashmere sets, crochet cover-ups, and even arm-warmers that are compelling enough to convince me I should be exclusively wearing cashmere on the coast. Shop the lightweight Twin Tides tie-front cardigan ($295) to pair with some vintage denim, or the Seashell Tunic ($225) for layering galore – both of which will make you feel like you own beachfront property. Dress for the job you want.
This week, plant-based household cleaning brand Puracy launched its Clean Can System ($9.99), featuring an infinitely recyclable refill mechanism that makes sustainable cleaning a seamless breeze. Forget dissolving tablets or mixing solutions – just snap in a plastic-free can in a refreshing scent like Green Tea or Lemongrass, and spray your way to a spotless space (and a cleaner planet).
Before you go, I’ll briefly whisper sweet nothings of treats and delights for your summer picnics and spring soirees:
Ruby Hibiscus launches two new tart, juicy, and lightly fruit-sweetened flavors – Berry Cherry and Fuji Apple ($34.99 per 12-pack). You’re going to want to order these in bulk, or at least hoard them to yourself. If you bring these to a picnic, they will disappear. You’ve been warned.
Emma Chamberlain expands her world beverage domination with the launch of canned plant-based Cold Brew Lattes. Available in four flavors – Cold Brew, Mocha, Cinnamon Bun, and Vanilla – the lattes are all naturally sweetened with date syrup, made with almond milk and coconut cream, and shoppable via Walmart. Even if you, like me, are still not really clear on who Emma Chamberlain is, one thing is for sure: the girl does not stop producing content, drinkable or otherwise.
Spring & Mulberry partners with Lou & Co. to create the definitive springtime gift ($74): a set of hand-painted floral candles and two of the brand’s addictive date-sweetened chocolate bars, embellished with lavender, bee pollen, rose petals, pecans, and himalayan salt. Mother’s Day is just around the corner, and you just became the favorite child.