In Partnership With Willow. Editor’s Note: We only select and work with partners that meet our quality standards, so you can rest assured we only endorse products we believe in.
I’ve been a huge fan of Willow since I had my first baby in 2017. I remember feeling so defeated, literally crouched in a corner of the sofa tethered to the cords of my breast pump, trying to get enough milk to fill a bottle so my husband and I could leave the baby and go out to dinner. So desperate to continue feeding my daughter breast milk (which by the way, we’re big fans of “fed is best” over here), it was one of the toughest and most vulnerable moments of my life.
As the first company to get rid of clunky bottles, motors, and cords, Willow totally changed the game. Powerful, comfortable, fully-in-bra, and app-connected, their pumps are simply built differently, and give moms more control than ever.
We like
- It’s 100% leak-proof with 360° mobility
- Hospital grade suction mimics babies’ natural nursing rhythm
- Connects to your phone or Apple Watch so you can navigate and track easily
- Completely wearable & fits inside your bra for ultimate discretion
- Awarded “Best Wearable Pump” by Babylist
We don't like
- With a slightly higher price point than traditional pumps, it’s not always fully covered by insurance
- While it's fully wearable and definitely better than other pumps, it’s not totally inconspicuous, especially if you’re already full chested
Featured Product
100% leak proof, so you can go about all your everyday activities
Simply put, the Willow 360TM is a game-changer for modern moms, offering revolutionary convenience and peace of mind. The proprietary leak-proof latch and spill-proof, ready-to-store bags make it possible to pump in any position (with literally 360° mobility). In practical terms, this means you can confidently go about your daily activities without worrying about getting home to pump, or fiddling with pump parts in your car or office. Whether you’re chasing after a toddler, heading to a meeting at work, or just trying to enjoy some peace and quiet, this breast pump fits easily into your bra and most importantly, stays in place. Plus, it’s super quiet and totally in-bra without any cords, tubes, or motors.
Hospital-grade suction means you’re getting the best of the best
Most wearable pumps have weak suction and a loose latch, meaning they’re convenient but not super effective. That’s not the case with the Willow 360TM. Its hospital-grade suction sets a new standard for any pumping mom and is as effective as it is convenient. Designed with care and precision, this breast pump ensures maximum efficiency in milk expression (aka, you’re gonna get the milk you need!). With suction that mimics the natural rhythm of a baby’s nursing, it promotes optimal milk flow and maintains your supply so you can stress less, and live more. This not only makes pumping much more comfortable, but with increased efficacy, exclusively pumping (or fitting pumping into an already busy schedule) all of a sudden becomes a reality. It affords moms the perfect balance between nourishing their babies and flexibility in doing so.
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Seamless app connection for the tech-savvy mom
A quick analogy for those who value modern day technology: if a a traditional pump is like a first gen Blackberry (awesome, has some good features, gets the job done - kinda), the Willow 360TM is the latest iPhone model (sleek, souped up with the latest & greatest tech features, and just makes everything easy). The connectivity of this pump is truly exceptional, allowing you to track and manage pumping sessions without even really paying attention. Through the phone app, you can monitor milk output, customize pumping settings, and even receive real-time notifications about the status of your pumping session. It even goes above and beyond, analyzing your milk production trends and giving customized suggestions to get the most out of pumping. You can even use Bluetooth to connect it to your Apple Watch, making things even easier (hard to believe, I know!).
But apps aren’t the only tech we love about the Willow. The breast pump itself is just as innovative as its mobile app. With personalized suction, the pump detects when you’re ready to switch from stimulation to expression and automatically adjusts, so you never have to press any buttons or play the “am I ready to actually start pumping” game. IYKYK.
Sometimes when pumping with the new Willow 360TM, I wonder to myself, what can’t this company do? For me, it’s more innovative and cars that drive themselves, or even AI that helps you get through your daily to do list. With zero-gravity latch that offers full leak protection, hospital-grade suction, and smart features like personalized pumping rhythms, this pump has pretty much turned the entire breastfeeding and pumping world upside down. With innovation and user-friendliness at its core, the Willow is so far ahead of the competition, it’s barely even worth a discussion!
For any pumping mama looking to “get their life back,” spend more time with their kids, or trying to perfect work life balance, this pump is for you. Check it out (and don’t forget to use your FSA/HSA card) here.
