White Eyeliner, Tanning Drops & Other Trending Makeup Products

Credit: Alix Earle on TikTok

Our team is dedicated to finding and telling you more about the web’s best products. If you purchase through our links, we may receive a commission. Our editorial team is independent and only endorses products we believe in.

As we all know, beauty trends come and go – especially with social media platforms like TikTok, where there seems to be a new trend overtaking our feeds everyday. Whether it’s applying makeup in a certain order or testing out a number of skincare products, our routines are constantly evolving.

Alix Earle is the “it” girl on TikTok right now and her insanely popular “get ready with me” videos display a few makeup techniques and products we’ve noticed growing in popularity across the web. The college senior has been guilty of selling out multiple products purely by sharing videos of her using them with her ever-growing following.

What’s trending right now, you ask? There’s underpainting for applying makeup, skin flooding, and many other skincare and makeup tips and tricks people are incorporating into their beauty rituals. Some will certainly not work for everyone, but there are a few we think are worth leaning into…

We like

We don't like

White Eyeliner

Eyeliner is sort of having a moment. Within the past year or two, we’ve seen so many different ways of applying it, and many of us have strayed from the usual black or brown shades and opted for one on the more colorful side. We’re talking purple, pink, and now white. We know… it might take some convincing to get you to try out white eyeliner. But trust us, you’ll love it.

White is a bold choice, which is why it’s such a fun trend to get behind. Before completely turning your back towards white eyeliner, there are a few reasons why the idea of it isn't too crazy. White eyeliner can actually help the whites of your eyes appear brighter and bigger. Didn't get enough sleep last night? Add some white eyeliner to your inner eyes or on your bottom eyelid. You’ll instantly look like you got a full, restful nine hours of shut eye.

If you’re really looking to make a bolder statement, applying the white eyeliner as a winged look or just subtly how you’d normally apply it can be a fun change.

Try it:

Glossier

No. 1 Pencil Creamy Long-Wearing Eyeliner

$16
$16
Code:
Copy Icon
Photo credit: Sephora

This long-wearing eyeliner is rich, creamy and easy to apply. It glides on seamlessly and can give you a crisp and smooth line that you can make as thick or thin as you’d like.

We like

We don't like

NYX Professional Makeup

Mechanical Eyeliner Pencil

$6.47
$6.47
Code:
Copy Icon
Photo credit: Amazon

We like

We don't like

Urban Decay

24/7 Glide-On Waterproof Eyeliner Pencil

$25
$25
Code:
Copy Icon
Photo credit: Sephora

You can get a perfect white eyeliner look with this waterproof eyeliner from Urban Decay. It’s made with hydrating ingredients like Vitamin E, Jojoba Oil, and Cottonseed Oil and will glide on easily.

We like

We don't like

Coupon:
Coupon:
Shop Now
At
NYX Professional Makeup
Coupon:

Face Tanning Drops

Tanning drops are perfect for those who aren't too keen on putting their full-body self tanner on their face. It’s difficult to do, and let's face it: a bad self-tan job on your face is the most unfortunate feat to face. These drops will help your skin look tan but not orange, and will prevent any streaking you may experience with any other tanners. While some may be hesitant at the thought of self-tanning their face, these liquid formulas are created to be mixed with moisturizers to create a little blend that will tan and moisturize your skin.

If you’re interested in getting a pre-summer glow, getting your hands on a bottle of self-tanning drops isn't too bad of an idea.

Try it:

Isle of Paradise

Self Tanning Bronzing Drops

$32
$32
Code:
Copy Icon
Photo credit: Sephora

Everyone has a different preference to what their perfect tan looks like, and Isle of Paradise offers three different colors for you to choose from. There’s your standard light, medium and dark tan. The drops are infused with Vitamin C and will help brighten skin and minimize the appearance of dark spots.

We like

We don't like

Tan-Luxe

The Face-Illuminating Self-Tan Drops

$22.50
$22.50
Code:
Copy Icon
Photo credit: Amazon

Customize your tan and sun-kissed glow with these Tan-Luxe self-tan drops. Not only will they give your skin the tan you want, it will help minimize imperfections and reduce redness and even your skin tone.

We like

We don't like

St.Tropez

Tan Tonic Glow Drops

$42
$42
Code:
Copy Icon
Photo credit: Sephora

These easy-to-use self-tanning drops will give you an extra glow and tan whenever you’re craving it. You can add as little or as much as you want to create the perfect tan for you.

We like

We don't like

Coupon:
Shop Now
At
Isle of Paradise
Coupon:
Shop Now
At
Tan-Luxe
Coupon:
Shop Now
At
St.Tropez
Isle of Paradise
$32
$32
Code:
Copy Icon
St.Tropez
$42
$42
Code:
Copy Icon

Super-Curled Lashes

While curling your lashes has always been a loved technique, getting your lashes to the point where they have a distinct and noticeable curl to them has been gaining in popularity.
Lash curlers can be tricky to use, but when you use the right curler, you’ll be able to get the curled lashes you want. When looking for a lash curler, you should make sure it fits perfectly at the root of your lashes. You shouldn't feel any pinches or pulling at your lashes. Once you’ve curled your lashes using the lash curler, you should go in with a mascara that lengthens and curls your lashes. Adding a coat or two will help enhance the curl you just created with the curler, and help it last all day.

If your lashes are already slightly curled, going in with a mascara that adds volume and curls can help you achieve the super curled lashes you’re seeing all over the place.  

Try it:

Tarte

SEA Surfer Curl Volumizing Mascara

on sale for $12
on sale for $12
Code:
Copy Icon
Photo credits- Sephora

This lash-lifting, curling and sweatproof mascara will give you the volume and curl you're searching for. It’s made with nourishing ingredients like Algae Extract and Vitamin E.

We like

We don't like

Maybelline

Lash Sensational Washable Mascara

$8.38
$8.38
Code:
Copy Icon
Photo credit: Amazon

If you’re looking for lashes full of volume and length with added curl, this mascara will be perfect for you. It gives lashes a fan effect, helping your eyes look brighter. It’ll also glide on smoothly and without clumps, giving you a natural look you’ll love recreating every time you’re desperate for some curl.

We like

We don't like

Shiseido

Eyelash Curler

$24
$24
Code:
Copy Icon
Photo credit: Sephora

This award-winning eyelash curler will give you the volume, length, and curl you need to get the super-curled look. It’s made with flexible silicone rubber pads that will feel gentle on your lashes so you don’t experience any damage or discomfort.

We like

We don't like

Brilliant Beauty:

Eyelash Curler

$10.91
$10.91
Code:
Copy Icon
Photo credit: Amazon

Get voluminous curled lashes in seconds with this eyelash curler from Brilliant Beauty. When using this curler, you won’t experience any tugging or pinching and will be able to get the lashes you’re wanting, even when you’re in a rush.

We like

We don't like

Coupon:
Shop Now
At
Tarte
Coupon:
Shop Now
At
Maybelline
Coupon:
Shop Now
At
Shiseido
Coupon:
Shop Now
At
Brilliant Beauty:
Tarte
on sale for $12
on sale for $12
Code:
Copy Icon
Shiseido
$24
$24
Code:
Copy Icon
Brilliant Beauty:
$10.91
$10.91
Code:
Copy Icon
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.

The great thing about these three trends is that they’re not over the top like others you’ve probably come across. They’re on the more simple side of makeup techniques, and are minimal steps you can add into your everyday ritual if you’re interested. Plus, who doesn't love a simple trick to make your eyes pop a little more?

Shop The Edit

Coupon:
Coupon:
Shop Now
At
NYX Professional Makeup
Coupon:
Coupon:
Shop Now
At
Isle of Paradise
Coupon:
Shop Now
At
Tan-Luxe
Coupon:
Shop Now
At
St.Tropez
Coupon:
Shop Now
At
Tarte
Coupon:
Shop Now
At
Maybelline
Coupon:
Shop Now
At
Shiseido
Coupon:
Shop Now
At
Brilliant Beauty:

Additional Reading

No items found.