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In the age of PR gifting and paid influencer partnerships smattered all over social media, it's hard to know whether a recommendation is wholehearted or winking. Is this product actually a must-have? Or did you get it in a gift bag and, yeah, it's not too shabby. Or worse (but understandably)—did your friend found a company and you’re giving her free press?
We want to know: What do people spend real dollar dollar bills on? We're dying to hear what you buy and re-buy, what you recommend with every fiber of your being, what your hard won earnings go toward. With brands sending free stuff to the microest of influencers, we decided it's high time for a roundup series that includes exclusively products that have been purchased and loved outright. Think of Receipts as a fun-things-only money diaries.
Toni Bravo is a multi-hyphenate creator who’s redefining the digital beauty space. After a short stint in corporate life, she made the leap into full-time content in early 2024 and hasn’t looked back. One of our favorite corners of the internet is Toni’s Substack, where she opens up about the in-betweens of adulthood including lessons learned, beauty favorites, and honest reflections.
“It was just a nice break from being in front of the camera,” she says on first starting her Substack. “There was something beautiful about it not being popular yet. It felt really community-based and creatively freeing.”
Below, Toni shares the things she reaches for again and again. From under-the-radar toners to bronzers that never miss, consider this the Toni Bravo starter pack.
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Skincare Staples That Never Miss
Wake up. SOS. Toni’s first step every morning is this cult-favorite hypochlorous acid mist. Toni swears by using it before cleansing to calm the skin and nix bacteria without stripping moisture.
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Toni has gone through six (yes, six!) bottles of this glass-skin-in-a-bottle staple. It’s milky, hydrating, and leaves her skin looking dewy and fresh. If your skin ever feels dry, tight, or cranky, this is the calming drink it needs.
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Six jars and counting. This goes everywhere with Toni. She swears it’s one of the few products that really delivers on the viral hype. It’s her go-to for sealing in moisture and keeping her barrier happy.
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What Toni’s Wearing on Repeat
This LA brand is a hidden gem, and Toni wears them everywhere. Their breezy silhouettes and boho vibes made them her Coachella MVP (and honestly, her everyday staples, too).
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Six years later, Toni's favorite pair of Reformation denim are still going strong. She loves that Reformation jeans are sustainably made, ultra flattering, and built to last. “Timeless, durable, and chic,” she says.
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Sézane’s pieces master the art of elevated without trying too hard. This button-down from Sézane brings French-girl ease to any outfit and is one of her most-worn wardrobe pieces.
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Five-Finger Makeup Favorites
This cream-balm bronzer is Toni’s summer makeup essential. The formula is creamy, buildable, and super forgiving, making it “so beginner-friendly,” she says.
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The new shade, Guava, is Toni’s favorite. It smells like a tropical dream and gives just the right amount of color.
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This one’s an icon for a reason. Toni loves how creamy and blendable it is, especially for no-makeup-makeup days. A little goes a long way, and it always manages to make her look like she got eight hours of sleep.
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To round out her five finger makeup favorites, this mascara is Toni’s favorite. It lengthens, lifts, and never clumps. Plus, it survives long days and hotter temps, making it her summer staple.
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Okay, she helped develop it, but that doesn’t mean she’s biased. Toni genuinely can’t stop wearing these. She gets compliments every single time, no matter the shade.
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This balm stick glides on like butter, blends like a dream, and gives the prettiest flush. Toni’s obsessed with how foolproof and pigmented this lip + cheek stain is.
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Three Lifestyle Picks
Toni’s officially in her barista era. She didn’t expect to fall in love with this vanilla blend, but now it’s her morning ritual.
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Toni added these to her routine recently, and let’s just say, she’s a fan. Paired with a daily dose of vitamin D, they’ve made her feel noticeably better overall.
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Her skin secret weapon? Water. Toni swears that upping her water intake was the biggest game-changer in her skincare journey. Now, her Stanley is basically an emotional support bottle.