Ritual Is Entering the Perimenopause Conversation With Its Latest Launch

In partnership with Ritual. Editor’s Note: We only select and work with partners that meet our quality standards, so you can rest assured we only endorse products we believe in.

One of my favorite parts of being a wellness editor is tracking which health topics are entering the cultural conversation. Right now, that’s perimenopause – and for good reason.

Perimenopause is the transitional period leading up to menopause, when hormone levels begin to fluctuate and symptoms can start to appear – and it can begin earlier than you might think. According to new research from UVA Health and the Flo women’s health app, more than half of women ages 30 to 35 surveyed in a recent study reported moderate or severe symptoms associated with menopause, yet many women don’t recognize what they’re experiencing as part of the transition.

That may be because the symptoms don’t always look the way we’ve been taught to expect. Hot flashes may be the calling card of menopause, but symptoms like fatigue, mood changes, and sleep issues can emerge earlier – and they’re easy to chalk up to stress, work, parenting, or poor sleep.

It only makes sense that as the conversation around perimenopause grows, Ritual – the women’s health and wellness brand in TQE’s eyes – is entering it, too. Perimenopause Health marks the brand’s first new product category in over six years: a daily, hormone-free supplement developed with OB/GYNs^{^} for women 40+ or anyone already dealing with perimenopausal symptoms.*

The formula is built around two hero ingredients: high-potency shatavari extract, clinically studied to support common perimenopausal symptoms including mood, ease hot flashes and night sweats, improve sleep, support vaginal dryness, and ease physical & mental fatigue; and DIM, which supports the body’s natural estrogen metabolism. Ritual rounds out the formula with evening primrose oil and Vitamin B6 for additional perimenopause support.*

As you’d expect from Ritual, every ingredient is traceable back to its source, and Ritual makes the research behind its ingredients readily available – particularly important in a category where misinformation and murky wellness claims can run rampant.

This is a big moment – both for Ritual and for the conversation around women’s health at large. For a life stage that affects roughly half the population, perimenopause has spent a surprisingly long time on the sidelines. Ritual choosing it for its first new product category in more than six years feels like another sign that’s finally changing.

Learn more – and try Perimenopause Health for yourself – here. 

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^{^Developed in partnership with medical doctors on Ritual’s Scientific Advisory Board}

^{*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.}