She Built Odd Muse Into a Cult Fashion Brand—Here Are the Beauty and Home Staples Aimee Smale Actually Buys

“I’m all about treatments that fit into a busy schedule, and this is one of the few beauty drops devices I’ve consistently used. It helps keep my skin looking brighter, calmer and more refreshed without needing to leave the house. I don’t think anyone is exempt from red light, it is not a trend! It’s helped with my rosacea, my overall complexion, texture and dark circles. I swear by it!”

“This is my go-to everyday moisturiser. It’s lightweight, incredibly hydrating and leaves my skin feeling fresh without feeling greasy, which is exactly what I look for. I am always going to suggest anything that keeps my sensitive skin at bay, this has changed my skin!”

“I love a healthy glow, and this gives one of the most natural-looking tans I’ve found. It develops evenly, wears well and never looks overly fake. No other self tan on the market has this beautiful colour!”

“I recently went one week without this product due to running out, my skin had a total tantrum. It truly shows me the importance of a toner in your skincare routine, and compliments it amazingly.”

“If I could only wear one lip product, it would probably be this liner. The shade is the perfect neutral and instantly makes me look more polished.”

“It turns a simple shower into a little luxury. The scent is beautiful, and it leaves my skin feeling soft and hydrated. I’m obsessed with this scent. It layers perfectly with fragrance, absorbs quickly and leaves my skin feeling silky all day. PH balanced and literal perfection!”

“Home fragrance is just as important to me as beauty products. Ambra makes any space feel warm, inviting and elevated, it’s become a signature scent in my home. I can’t believe I have only discovered this brand.”

“These are products I return to when I want my skin to look its absolute best. They leave my complexion feeling nourished, balanced and incredibly smooth, both morning and night. A real treat that makes your skin literally pearlescent.”

“SPF is the one product I never skip. This formula sits beautifully under makeup, doesn’t feel heavy and gives me the protection I need every day. Again, perfect for sensitive skin or if you get oily throughout the day. An unsung hero in the SPF world.”