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Since Beauty Counter’s arrival in 2013, the standards for clean beauty have been raised and our vernacular changed forever. Bathrooms are now teeming with non-toxic efficacious products, while the Environmental Working Group’s “Skin Deep” app remains at our fingertips to verify new innovations. But deodorant has been sweating out how to come clean yet retain efficacy. That was, at least, before MindAlt.
MindAlt is aluminum-free, paraben-free, and clean -- but don’t call MindAlt a natural deodorant. The brainchild of two innovative marketers and a genius scientist, the brand’s mission is emotional enhancement. MindAlt is confident its growing portfolio can deliver on its “the better you feel, the better you perform” pursuit. Deodorant is the first pit stop, if you will.
MindAlt Gets You In The Mood
Anchored in Aromachology – the science of using naturally occurring essential oils to stimulate the mind into enhanced mood states - MindAlt identified oils that both fight odor and work with the body’s nervous system to significantly enhance mood.
Confession: I am an essential oil devotee; I tap into their power often to heal a stomach ache, relieve sore muscles, and ward off winter flu. But a belief in the essences is not required here. The science, scents and performance of MindAlt will convert even a skeptic. Anchored in Aromachology – the science of using naturally occurring essential oils to stimulate the mind into enhanced mood states - MindAlt identified oils that both fight odor and work with the body’s nervous system to significantly enhance mood. In some cases, the change (or for us math nerds, the delta – hence the A in the brand name representing a triangle) is as much as 8x. I can’t quantify my own experience, but I feel – and smell - better; MindAlt works.
Rather than covering up odor with clean essential oils, the brand goes on record to say sweating is healthy. (PSA: Only antiperspirants can stop sweat by clogging pores, and they primarily contain aluminum for this purpose.) MindAlt responds to the root cause of the sweat – that is, our nervous system’s reaction to physical exertion or emotional stressors that trigger rise in body temperature. Rather than strip away ingredients, as has become protocol for clean brands, MindAlt believes “More is More.” The brand is saturated with five natural agents to absorb sweat, like silica, five more to address the bacteria causing odor, and 4x the level of mood elevating oils than found in other products. This cocktail keeps me sweat-free and emotionally cool.
Smell, Smile, Swipe
I genuinely feel MindAlt absorbs into my skin as well as my psyche. A once mindless moment now takes on new meaning, as I take pause to gauge how I’m feeling before I select a scent – and mood. This is the closest I come to meditation.
Whether you choose More Mindful, which clears the mind and promotes awareness with the aid of lemongrass, basil and cedarwood; More Focus, for increased concentration and alertness thanks to proven oils cedarwood, eucalyptus and geranium; More Energy, that features lemon, bergamot and sage to promote positivity and simulate metabolism; or Less Anxiety, featuring stress reducing oils lavender, clary sage and vetiver that promote calm and balance your mood, you will love the new morning ritual of #smellswipesmile. But the roll-on ritual isn’t just waving my hands in the air like I just don’t care, I genuinely feel MindAlt absorbs into my skin as well as my psyche. A once mindless moment now takes on new meaning, as I take pause to gauge how I’m feeling before I select a scent – and mood. This is the closest I come to meditation.
Rolling On Self-Care
As a perfectionist, there is nothing like starting my day declaring intentions to succeed, as I do with MindAlt. I could praise the effective, clean deodorant on its ability to counteract sweating and odor (and even more odor protection, if that’s your speed, with their new OP version) alone, but it’s the balancing of emotions that triggered the sweating that makes me loyal. And more than loving the new, healthy morning ritual, I thrive on the aromatic traces that linger throughout the day. As MindAlt’s essential oils are wrapped in a carrier oil, they slowly break down over the course of twelve hours – as body temperature fluctuates – releasing the mood-altering scent. As I often suffer from a 3pm slump, I frequently wear Energy; When writing deadlines loom, I veer toward Focus. Based on scent alone, I am a sucker for the lavender/clary sage concoction of Less Anxiety. I also noticed smoother underarm skin, and subsequently learned this is a function of the aloe in the product.
MindAlt’s essential oils are wrapped in a carrier oil, they slowly break down over the course of twelve hours – as body temperature fluctuates – releasing the mood-altering scent.
Deodorant is just the beginning for MindAlt. Co-founder Geoff Vuleta confides that they are in the business of “emotional performance” and have new products in development. As change is the MindAlt DNA, I know it will be trailblazing. Stay tuned.
5 More Reasons To Love MindAlt:
- MindAlt’s twenty-two essential oils have been scientifically proven to impact the brain’s nervous system and positively alter your mood state and well-being.
- MindAlt’s scents are unique and highly nuanced. Much like a great bottle of wine, they are layered with top, middle and base notes.
- MindAlt collaborated with the world’s best perfumers and flavorists to create blends specifically made to have no gender bias.
- MindAlt continues to raise the bar and is currently doing groundbreaking work recreating its packaging to be fully sustainable.
- MindAlt was named an Elle Magazine 2021 Green Beauty Star for its ability to revolutionize the way we care for ourselves and the planet.