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I was the kid who didn't like cereal with milk. I loved to eat dry cereal by the handful straight out of the box or from a ziplock bag lovingly tucked in my lunchbox. I was a late bloomer and fell in love with cereal AND milk blissfully together in college as an easy meal in between classes or as a late-night study break. Post grad, I became a more health-conscious consumer, realizing that my favorite cereals had pretty much zero nutritional value. The cereal of my youth was loaded with sugar and more carbs than desired for one meal or snack. And so I went to the complete other extreme: healthy (and incredibly bland) fiber cereal, the only cereal I’ve touched the last 10 years.
Fast forward to a few months ago, I was perusing celebrity nutritionist Kelly Leveque's Instagram account, where she mentioned a healthy cereal called Magic Spoon she stood behind. Kelly's client roster boasts celebrities from Jessica Alba to Molly Sims, and her science-based yet approachable food philosophies have gained her a lot of respect throughout the industry. I even used her book as a guide to healthily get "wedding-ready" a few years ago, so when she recommended a cereal, not another smoothie, I had to find out more!
Winning the Competitive Advantage
Upon my first visit to Magic Spoon's website, the branding evoked a whimsical feeling of nostalgia. While many associate cereal with childhood, their site somehow welcomed me as a 30+ consumer while capturing the playfulness of a child. I then stumbled onto their Us vs. Them page, where a table displays the nutritional value of Magic Spoon cereal vs. other popular breakfast cereals. IT. WAS. SHOCKING. The nutritional report card of Magic Spoon was incredibly impressive, but in comparison to a well-known brand like Fruit Loops, the nutritional delta was shocking. Magic Spoon is Grain and Gluten free, and contains 11 grams of protein, 3 net carbs. That’s 9 more grams of protein and 18 grams fewer carbs per serving than Fruit Loops! I had to taste the magic for myself.
From One Bowl to Repeat Customer: I’m Hooked
I couldn't order my box of this delicious keto cereal soon enough, as I started looking over the variety of flavor options Magic Spoon offers. Fruity, Cocoa, Frosted, Blueberry Muffin, Maple Waffle, Birthday Cake, Peanut Butter, Honey Nut, and Cinnamon Roll... cue the drool. I opted for the case of the Cinnamon flavor and then not-so patiently waited at home for its arrival. Shipping was QUICK, and before I knew it I was one bowl of Cinnamon Magic Spoon deep into cereal bliss. It really is a spoonful of magic nutritiousness fit for both adults and children alike. The cereal holds its crunch and doesn't get soggy, lacks any artificial or chalky textures like other health food alternatives, and is full to the brim of delicious flavor. I was officially sold!
Founders Greg and Gabi explain, "We experimented for over a year to create a cereal inspired by the flavors and nostalgia of Saturday-morning-cartoon cereal but upgraded for a 21st-century consumer. A guilt-free treat that tastes like you remember and you can eat at any time of day."
As a repeat customer, I have since ordered the 'Nutty Variety' case of Magic Spoon and as a peanut butter lover, I am obsessed. I started jazzing up my Magic Spoon Peanut Butter cereal bowl with a drizzle of crunch peanut butter, a handful of frozen blueberries, and a pour-over of almond milk. YUM! The cereal alone is a knockout, but with additional toppings, I can truthfully say a bowl of Magic Spoon has replaced my frozen yogurt craving with none of the guilt.
Founders Greg and Gabi explain, "We experimented for over a year to create a cereal inspired by the flavors and nostalgia of Saturday-morning-cartoon cereal but upgraded for a 21st-century consumer. A guilt-free treat that tastes like you remember and you can eat at any time of day." I can safely say: mission accomplished.
Whether you are a Mom or Dad trying to prepare a quick nutritious breakfast for your kids, a college student needing a study snack, or an adult wanting a taste of nostalgia, Magic Spoon is a brand you won't regret trying.
No Spoon Necessary
If you can’t even dream of having the time to sit down and enjoy a bowl of cereal in the morning, perhaps Magic Spoon’s cereal bar is more your style. Branded as the “same magic, now bowl-free”, you’ll enjoy the same great taste and close to the nutrient content as the cereal in bar-format. With just 10g of protein, 130 calories, and 1g of sugar, you can consider your healthy, on-the-go morning routine mastered. From a price perspective, they certainly beat most traditional protein or breakfast bars. At just $1.83/bar (with subscription), you can stock up on your favorites or sample the variety pack that includes S’mores, Cinnamon Roll, Cocoa Peanut Butter, and Cookies & Cream.
5 More Reasons to love Magic Spoon
- All Magic Spoon flavors are Gluten-Free and Grain-Free.
- The cereal only costs you $1.46 per bowl--a cost-effective treat if I do say so myself!
- They use monk fruit, stevia, and allulose for sweetness. Allulose is a lesser known sugar found in things like figs and maple syrup. It tastes just like “regular” sugar, but has almost zero glycemic impact and almost zero calories
- Magic Spoon is perfect for anyone on a ketogenic or low carb diet. Each serving has just 3g net carbs, and less than 0.5g saturated fats from a blend of high-oleic sunflower oil and avocado oil.
- Happiness is 100% guaranteed, for both kids & adults alike.