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While I may be in the minority, ﾠI happen to thoroughly enjoy spending hour upon hour scrolling through websites, hunting for the right chair, lamp or piece of art. I know, it sounds tedious, but what can I say? The thrill of the hunt is both a therapeutic escape and a form of adrenaline rush. But for those who may be less design obsessed, knowing where to shop for your home is essential to avoiding the hours of searching I for some reason take pleasure in.
To make your shopping experience easier, you need an online home retailer that’s already done the searching for you — and offers you a scaled-down but still substantial selection of products. You need a decor destination that makes it easy to pull together pieces that coordinate well together, discover new offerings, and finally find the piece you’ve been looking for. What you need is Lulu and Georgia.
A Shopping Experience That Feels Familial
For Lulu and Georgia founder Sara Sugarman, interior design isn’t just a passion — it’s been a part of her life since the very beginning. Her grandfather founded Decorative Carpets, a luxury floor covering business, in 1955. Her experience in the family business, where she learned the ins and outs of sourcing and shipping, inspired her in turn to found Lulu and Georgia in 2012. It’s even named after her grandfather, Lou, and father, George.
For the past 11 years, the retailer has continued their mission to “bring beauty to your home” and elevate the everyday. With family (literally) in the name, it comes as no surprise that Lulu and Georgia feels much more like an intimate and familiar retailer than an online superstore. Despite having a selection of decor items ranging from couches to textiles to outdoor furnishings, it manages the enviable task of having just the right amount of every product: generous, but not overwhelming. Like a stylish friend with that innate ability to just know what looks good, they’ve pulled together all the pieces you need — and even a few that you never knew you needed.
A Cut Above the Rest
Each product category takes a considered and curated approach to the offerings, whether the style is anywhere from California modern to eclectic Moroccan. Everyday items, essential furniture pieces, and even humble home decor and accessories are all elevated, but never overly precious. There’s nothing available that isn’t thoughtful, beautiful, and most importantly, made to actually be lived with.
Take the Temple Dining Table ($2,619) for example. While it is a straightforward design, elegantly tapered legs and a raised beveled edge create an unexpected and modern take on mid-century style. Available in both oak and black finishes, and five different sizes for maximum versatility, it’s a prime example of the attention to design detail that’s evident in all of Lulu and Georgia’s inventory.
Exclusive Collections That Are All-Inclusive
While all the products are of exceptionally good quality, for something one of a kind that you won’t find anywhere else, the retailer also curates collections designed by some of the biggest names in the world of art and interiors. Designer Sarah Sherman Samuel’s collection exemplifies her graphic-meets-organic style through sculptural furniture, mirrors, pillows, wallpaper, and rugs, while Nina Freudenberger and Ginny MacDonald have both brought their respective taste and design DNA to furniture and rug collections.
Jake Arnold, who has designed homes for the likes of Katy Perry and Chrissy Teigen, has created a collection of nine beautiful rugs that elevate neutral tones and minimal patterns to a new level. Among the standouts, the Chiltern rug ($1,498) has a luxe look, subtle sheen, and is available in three elegant and earthy tones that would stun in any living room. The Rangely rug ($248) on the other hand comes in the same plush fibers, but in an unexpected, irregular shape.
(Lulu and) Georgia On My Mind
If you're still struggling with how to pull disparate pieces together in your own home, Lulu and Georgia has you covered. You can easily shop by room, searching through spaces they’ve designed in a range of styles — like the sixteen design footprints they have for entryways alone. Once you've discovered what inspires you, you can easily add it to your cart. For an additional nudge, you can even peruse a section devoted to design advice, offering tips, trends, and a look at how they style and create their lookbooks.
For all those reasons and more, I turn to Lulu and Georgia for more than just a purchase — they offer an experience, one that's both familial and unexpected. As a shopping destination full of appealing finds and unique discoveries, it’s worth making it your first (and possibly only) stop when shopping for your home. Even for someone like me who truly enjoys the hunt for home decor, it’s nice sometimes to sit back and let Lulu and Georgia do the work for me.
Five More Reasons To Love Lulu and Georgia
- The Lulu and Georgia rewards program allows you to earn points when you make a purchase, leave a verified review, or even just for signing up! You can then use points (100 points equals $10 off) to save on future purchases.
- For those needing a bit of design inspiration, the website offers designer picks, home tours, and even guides to common design conundrums (like how to find the right rug.)
- Whether you're shopping at their flagship Los Angeles store or adding items to your cart online, Lulu and Georgia's white glove delivery is just a few business days away.