In partnership with Cariuma.
Cariuma is stepping up its sneaker game with a new collaboration with Lightstorm Entertainment and Disney. This limited-edition launch celebrates 20th Century Studios’ Avatar: The Way of Water with three of the brand’s best-selling styles in gorgeous new glow-in-the-dark designs. The entire collaboration is inspired by bioluminescence and captures the extraordinary biome of Avatar’s beautiful oceans: the OCA Low design is a nod to the unique plants found in the Pandoran ocean; the Vallely and OCA High styles feature an artistic representation of the wings of the mountain banshee.
This collaboration feels perfectly on brand, as Cariuma was founded by surfers who are incredibly passionate about the ocean. The company places a huge emphasis on its social and environmental impact, ethics, and transparency, and Cariuma sources only natural and recycled premium materials for its incredibly popular shoes. The OCA Low and High sneakers, for example, are crafted from a 100% canvas upper with a sole made of natural and recycled rubber. The Vallely style is made from a high-performance vegan suede and organic cotton canvas upper, with a sole made of natural and recycled rubber.
Longtime fans of the brand know how quickly Cariuma’s collaborations sell out, and this glow-in-the-dark drop is surely no exception. The three styles are available now for pre-order. Place your order, then rock them at the theater when Avatar: The Way of Water debuts this December. For every pair you buy, the brand will plant a pair of trees in the Brazilian rainforest to directly aid reforestation and endangered species' habitats.