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In partnership with Grüns. Editor’s Note: We only select and work with partners that meet our quality standards, so you can rest assured we only endorse products we believe in.
Gummy vitamins for kids took off as I was growing up. And, interestingly, that put me right on track to become an adult just as gummy vitamins for adults got really popular. These days, you can find nutritional gummies that claim to support everything from fuller hair to better sleep and sharper mental focus.
But, in more recent years, health enthusiasts have taken an understandable pause before purchasing these cute, sweet treats. Sure they’re delicious and it feels good to do something (presumably) good for your health – but on that latter point: are they really doing anything for your health?
Roughly 60% of American adults take some form of supplement, and about 13% say they choose based on how it looks or tastes (source 1, source 2), which begs the question, is that how we should be shopping?
I say it often, and I’ll say it again: not all supplements are created equal. But the difference isn’t always what you’d expect…
The Misconception Around Gummies
For years, gummies were dismissed as glorified candy. They often still are:
To be fair, early versions earned that reputation. Many were packed full of sugar and wrapped in misleading labels. But gummy technology has evolved. A well-designed gummy can actually protect delicate vitamins like folate and vitamin C, feature stable ingredients, and deliver nutrients in doses comparable to capsules or powders.
Take Grüns, for example. The brand uses a plant-based pectin base to create a stable gummy matrix that helps preserve nutrient integrity. Each batch is third-party tested to verify potency and purity — so what’s on the label is exactly what’s in the gummy.
The Real Problem Isn’t the Vitamin’s Format
To reiterate: the science around gummies has evolved. They can be genuinely good for you. The real challenge, though, lies not in formulation — but in consistency.
Most of us assume that the more complex a supplement looks, the more effective it must be. But a perfectly dosed powder means nothing if it sits untouched on your counter.
The goal should be to find a “sticky” vitamin — one that’s portable, enjoyable, and easy to remember. Because that’s what turns good intentions into long-term consistency. Well-made gummies remove many of the small frictions that stop people from taking their supplements regularly, which is a huge win.
The Science of Chewing: Why Gummies Go Down Easier
Something else worth considering? Digestion doesn’t start in your stomach – it starts in your mouth. When you chew, your body releases enzymes like amylase that begin breaking down nutrients right away.
Capsules and tablets often use coatings or binders that dissolve later in the digestive process. For some people, that delay can cause bloating or discomfort. Gummies begin breaking down immediately through chewing, which can make them gentler on digestion – and easier to take for those who struggle with pills.
If You’re Going for Gummies, Go With Grüns
It’s worth pausing here to note that while gummies can be good for you, not all of them are. It’s important to look into the science, ingredients, and testing behind a gummy before buying.
One I personally recommend is Grüns. Each gummy delivers over 20 essential vitamins and minerals, plus prebiotic fiber for gut health and adaptogens like spirulina, kale, and pomegranate — all with low-sugar and sugar-free options.
They’re third-party tested, GMP-compliant, and clinically backed. In a 12-week study, participants saw a 20.5% increase in folate and a 40.1% increase in vitamin C — measurable proof that this format doesn’t just taste good, it works.
As it turns out, fun doesn’t have to cancel out function when a product is well-made, researched, and tested. Perhaps that’s why the brand has absolutely exploded this year — and shows no signs of slowing down.
In Conclusion
Good news on the gummy front: with the right formulation and testing, gummies can be just as effective as powders or pills – and often more sustainable, because people actually stick with them.
Gummies aren’t less serious; they’re simply a smarter, more approachable way to make daily nutrition doable.
