In partnership with disco.
For much of the early 2000s, men’s beauty and skincare products were reserved for groan-worthy punchlines in poorly-aging sitcoms. Now, the men’s skincare market is on the rise. The industry was valued at $11.6 billion in 2019 and, according to Grand View Research, could reach $18.92 billion by 2027.
Historically, beauty products were marketed exclusively to women. But, more and more male-focused brands are coming to the marketplace aimed at helping men maintain healthy, youthful skin. Disco is one of the best men’s skincare companies I’ve come across amongst this cohort. Founder Ben Smith developed a regular skincare regimen at a fairly young age. But, he mostly shopped products designed for women because there “wasn’t much of an alternative at the time.” Ben worked with Dr. Eva Simmons O’Brien, Disco’s Chief Science Officer, to develop a line of skincare products designed for a standard male pH balance range of 5.5 to 6.5. And, unlike many others on the market, they offer a full range of vegan products from deodorant and body wash to an exfoliating face scrub and their repairing eye stick.
Founder Ben Smith developed a regular skincare regimen at a fairly young age. But, he mostly shopped products designed for women because there “wasn’t much of an alternative at the time.” Ben worked with Dr. Eva Simmons O’Brien, Disco’s Chief Science Officer, to develop a line of skincare products designed for a standard male pH balance range of 5.5 to 6.5.
When it comes to my own skincare, I’m still a bit of a novice. I use a daily moisturizer and I’ll try the occasional exfoliator, but that’s about it. So, I decided to give Disco’s eye stick a try. Let’s face it -- as I get older it’s becoming increasingly harder to hide the effects of my terrible sleep sleep habits, my baggy, dark, tired eyes case in point. As the world begins to open up and I start interacting with more folks IRL, now felt like the perfect time to try out a new skincare product to add to my routine. So, does Disco do the trick? Read on to find out.
Why Is Skincare Important?
Developing a regular skincare regimen is about more than just an exercise in vanity. Preserving healthy skin is vital for longevity and general wellness. Our faces are particularly well adept at catching and trapping oils and dirt, so regular cleansing and exfoliation helps to keep our skin healthy. Most dermatologists recommend moisturizers with SPF to protect our delicate skin against harmful UV rays. And eye creams and masks can provide crucial rejuvenation and deeper cleaning.
And, as with most things, prevention is easier than correction. Once you notice problem areas in your skin it’s much harder to remedy them. So, building better habits early helps keep skin healthy and youthful. Plus, tackling skin issues and practicing good skincare can provide a serious boost of self-confidence and reflect a positive self-image. You’ll not only look good, but feel good too.
The Science Behind Eye Cream
The skin around our eyes is incredibly sensitive. Didn’t get enough sleep? Boom, dark circles under your eyes. Getting on in years? Bam, crows feet. Feeling that afternoon slump? Yup, irritated, puffy eyes. Sure, you can throw on a pair of shades and hide those tired eyes behind some polarized lenses. Or, you can introduce an eye cream into your skincare routine.
Most eye creams, gels, serums, and roll-on sticks use a mix of ingredients to moisturize and soothe inflamed, puffy skin. Dermatologists recommend using as you see fit but especially first thing in the morning and at night to provide that delicate skin essential hydration.
Is this the most crucial singular step in your skincare regimen? No, probably not. SPF and detoxifying cleansers are equally important in maintaining proper skin health. But, on their own, quality eye creams can do wonders for irritated, inflamed eyes and keep you more alert and awake.
Let’s Do The Disco
Using the Disco eye stick is easy. Give the bottle a brief shake and pop off the cap. You’ll see a metal ball at the end which provides easy application and offers an incredibly soothing cooling effect. It’s like holding an ice pack to your face after spending all day in the sun. Disco recommends applying below and on the sides of your eyes and then patting dry with your finger. Boom, pour yourself a mug of coffee and you're ready for the day.
Disco’s eye stick is formulated by actual dermatologists and includes caffeine, pycnogenol, and niacinamide as its primary ingredients. Caffeine provides antioxidants and helps reduce puffiness around the eyes. Pycnogenol, a compound derived from French pine trees, acts as an antioxidant, and can brighten your skin and minimize dark circles. Niacinamide is a form of Vitamin B3, which our body uses in converting food into energy. When applied topically, it has anti-inflammatory effects and can keep skin youthful and vibrant.
The Disco Eye Stick isn’t a cure-all. I’m not sure any one beauty product is. But, Disco has become an indispensable part of my regular routine. Sometimes the effects are subtle, after a few days I notice my skin is a bit brighter and I look more awake. Other times, my mood is immediately improved as I feel alert and energized after applying. It's extremely easy to use and carefully crafted specifically for typical male pH levels (5.5-6.5). Plus, in a sea of slate grey or dark black bottles targeted at coddling fragile male egos, it’s refreshing to find a colorful, bright men’s skincare product whose brand isn’t afraid to express itself. If you’re curious about developing more robust skincare practices I highly recommend adding the Disco Eye Stick to your arsenal.
Disco has become an indispensable part of my regular routine. Sometimes the effects are subtle, after a few days I notice my skin is a bit brighter and I look more awake. Other times, my mood is immediately improved as I feel alert and energized after applying.
5 More Reasons To Love Disco
- Disco received one of GQ’s 2020 Grooming Awards and the eye stick in particular is beloved by users. It’s earned 4.9 out of 5 stars based on nearly 250 reviews.
- All of disco’s products are vegan and use cruelty-, paraben-free ingredients.
- Most skincare brands only provide one to two month quantities of their products. Disco gives you a three-month supply allowing you to see the full effects after consistent use.
- Disco offers a 30-day money back guarantee. If you for some reason hate using any of their products, Disco will give you a 100% refund -- no questions asked.
- The Disco eye stick is small, discreet, and travel-friendly. Take it on your next road trip or, heck, bring it on a date for a quick blast of rejuvenation.