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For a long time, my morning coffee was doing a lot of heavy lifting. Not just the caffeine — I mean literally. Every day, without fail, I was spooning creatine into it, adding a scoop of collagen, and on the better mornings, stirring in colostrum too. The routine worked…technically. I knew these things were good for me. But between the measuring, the stirring, the waiting for things to dissolve, and the inevitable clumping situation that happened at least three times a week, it had quietly become one of those tasks I dreaded rather than looked forward to.
I wasn't going to stop, I felt the supplements were doing their job, specifically feeling more clear-headed and with more energy than on days I didn’t add. But I also wasn't going to pretend the process was anything other than a small, daily annoyance I'd simply come to accept.
Then I found Create. A creatine gummy.
Disclaimer: We work with them at my agency Dreamday, but I was genuinely so excited to have come across them and be able to try the product firsthand. I started to take three Create Creatine Gummies, once a day, no stirring required, no measuring, no chalky residue at the bottom of my mug. I was skeptical, as you may be, about anything that sounds like a shortcut–but after several months of testing the full line, I can tell you it's not a shortcut– it's simply a better solution.
We like
- Built on Creapure — the German-made, gold-standard form of creatine monohydrate
- Core gummies are the only NSF for Sport Certified creatine gummies in the world
- Genuinely delicious — tasting forward to taking a supplement is not how this usually goes
- Full line covers every lifestyle: gummies for daily ritual, stick packs for travel and training
- No loading phase required — 3 gummies or 1 stick pack per day, done
- Scientific advisory board includes two of the world's leading creatine researchers
We don't like
- Premium price point — ~$40 for 90 gummies is a meaningful premium over plain powder
- Gummies contain added sugar — not the right fit for strict low-sugar protocols
- Results take 2–3 weeks of consistent use — patience required
The Origin Story: What It Actually Takes to Reinvent a Category
Dan McCormick had been taking creatine since high school–not because he was a serious athlete, but because he'd discovered early that the supplement quietly, reliably worked. What frustrated him, a decade later, working in direct-to-consumer at companies like Away and Parade, was that almost nobody else seemed to know. Only around 2% of the general population took creatine despite science suggesting that 40 to 80% of people could meaningfully benefit from it. The gap between efficacy and adoption was enormous, and the reason was obvious: decades of aggressive, hyper-masculine marketing had turned a broadly beneficial supplement into something that felt categorically off-limits for most people.
He launched Create in December 2022, alongside his partner Sienna McCormick, who brought operations and finance expertise to the company. The original product–a creatine gummy–sounds simple in retrospect, but building it wasn't. They cold-called 20 to 25 contract manufacturers before finding a partner willing to invest in the necessary R&D. What followed was somewhere between 12 and 37 iterations (McCormick has cited different numbers, but the point stands) of sampling, testing, reformulating: getting the texture right, solving the melting problem, calibrating the dose per gummy to a clinically meaningful 1.5 grams. The product Create launched was the product they'd earned.
The brand entered Target nationwide in October 2025, is available at GNC, Sprouts, Vitamin Shoppe, and Wegmans, and has sold over 250 million gummies–approximately 83 million servings–since launch. They raised $5 million in a Series A led by Unilever Ventures. The team has grown to 20 full-time employees. The numbers are impressive, and what's more impressive is that they got them by building something genuinely good.
The Core Creatine Gummies: What I Actually Noticed
As mentioned, I started to take their flagship product, three gummies a day–a total of 4.5g of Creapure creatine monohydrate–at the same time each day before my morning workouts. I started with Sour Cherry and moved into Blue Raspberry, and I'll say plainly: these taste like candy. Not "pretty good for a supplement" candy. Actual candy. The texture is firm, slightly chewy, not gummy-bear soft, but satisfying in a way I didn't expect. The Sour Cherry in particular, has a genuine tartness that lingers.
The thing that struck me most in the first week wasn't a physical change–it was how dramatically the morning got easier. I'd spent months treating my coffee as a vehicle for supplements: creatine, collagen, colostrum, the whole stack stirred in with varying degrees of success before I'd even had a sip. Replacing the creatine step with three gummies I could eat on the way out the door was a quiet but meaningful upgrade. I still take my collagen and colostrum, but removing the creatine-stirring step–the messiest and most time-consuming of the three–simplified the whole routine.
Within the first two weeks, I noticed the thing that's hardest to attribute to any single variable but impossible to ignore: my post-workout recovery window shortened. The next-day soreness I'd come to expect after a hard lifting session was noticeably reduced. By week four, the strength improvements were apparent–not dramatic, not overnight, but consistent. I was moving heavier weights with more control. The mental clarity piece, which I was skeptical about, also delivered. The kind of mid-afternoon fog that typically prompts a second coffee seemed less frequent. I can (subtly) tell when I miss my dose.
The NSF for Sport certification matters more than I initially gave it credit for. It means every batch has been third-party tested to verify that what's on the label is what's in the gummy–no banned substances, no undisclosed ingredients, no discrepancy between claimed and actual creatine content.
Create also does batch-level testing with Eurofins to measure both potency and degradation. For a supplement you're taking every single day, that level of rigor is not something to overlook. The Core gummies, per Create, are the only NSF for Sport-certified creatine gummies in existence.
One honest caveat: the gummies contain added sugar (tapioca syrup, sugar, allulose). It's not a lot per serving, but if you're running a strict low-sugar protocol, it's worth noting.
SHOP THE CORE GUMMIES
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The Science, Briefly: Why This Ingredient Deserves Your Attention
The case for creatine isn't a new one, and it’s never been a hotter topic. Creatine is an amino acid your body produces naturally and stores in muscle tissue and the brain. It supports the regeneration of ATP, your cells' primary energy currency. More available creatine means more capacity for intense effort, faster recovery between sets, and better adaptation over time. The cognitive dimension, including improved mental clarity, reduced brain fog, and better focus is increasingly well-documented and was personally one of the more convincing arguments for daily use.
Create's scientific advisory board is built around two of the most credentialed creatine researchers in the field. Dr. Abbie Smith-Ryan, whose work focuses specifically on creatine across the female lifecycle, was introduced to Dan McCormick before the company even launched–she helped shape the brand vision from the beginning. Dr. Darren Candow, recognized for his work on creatine's relationship to bone health, brain health, and aging, joined shortly after. Neither of them is a logo-placement advisor; they are active partners in product development and ongoing research collaboration.
The Verdict
Create is, at its core, a brand that saw a good ingredient being strangled by bad branding and decided to fix it. For me personally, it also solved a problem I hadn't fully named: the slow creep of a supplement routine that had become a chore. Stirring creatine, collagen, and colostrum into my morning coffee every day wasn't a burden exactly–but it was friction. Enough friction that the mornings I skipped it felt like a small relief. That's not how you want to feel about something you're supposed to take every day for the rest of your life.
The price is real–you're paying a meaningful premium over commodity powder–but the trade-off is consistency. Creatine only works if you take it every day. I've been taking it (almost) every day. That, more than anything else, is the review.
Shop Create Creatine at trycreate.co
