Rosie Jane Johnston, a native Australian who calls California home, is everything you’d expect as a founder of a clean, cool beauty brand that is dedicated to “feeling good, smelling good and doing good.” A celeb makeup artist by trade, Rosie launched her own line in 2010 out of necessity, creating a scent that was both safe and wouldn’t make her nauseous while pregnant. “I believe fragrance is your most important accessory.”
Yet scent is not Rosie’s only beauty vice. The following “must haves” embody her philosophy of finding beauty in the everyday…
Saie Glowy Super Gel ($28)
While this lightweight illuminator is the perfect post-skincare primer, Rosie loves to use it as her moisturizer. With papaya, vitamin C, and a universal shade that enhances skin tone, it’s easy to see why this is her glow-to product. As with her own namesake brand efforts, Rosie admires Saie’s clean formulation and sustainable measures.
Rosie is a fan of this incredibly light, skin-tone evening SPF foundation as she feels protected without too much coverage. The 5-in-1 formula – which blends serum, moisturizer, sheer sunscreen and bluelight/pollution protection – is available in twelve weightless shades. With a female-founder that prioritizes clean products, Iris & Romeo is more than spectacular products – for Rosie, it’s a kindred spirit.
Vegamour Dry Shampoo ($32)
It’s typically challenging to find a good, clean dry shampoo in an aerosol, but Vegamour delivers it all – and is the brand for Rosie, a veritable dry shampoo junkie. With its talc-free lightweight formula, Rosie relies on the plant-based brand daily to absorb excess oils, perspiration and odors while retaining her scalp’s balance. It’s a clean, healthy lift for a busy mother of three!
Considered Rosie’s “ride or die” product, she will not leave the house without her aluminum – and antiperspirant – free, clean deodorant spray. With natural odor fighting ingredients, it’s available in two scents (and spirits): Lavender/Chamomile-based “Calm the F*ck Down” and Lemon Verbena/Grapefruit-based “Wake the F*ck Up.” This 2022 Allure “Best of Clean Beauty” winner (a proud moment for this founder), is easy to apply and keeps Rosie fresh all day long.
Jones Road Lip Tint ($26)
Like many of us, Rosie has fangirled beauty entrepreneur extraordinaire Bobbie Brown since her first venture. While it’s hard to pick the best from her latest line, Jones Road, Rosie lives for the Lip Tint in Nude Rose. It’s clean (naturally), but it’s the rich pigments – available in nine hues – that can gloss on for a touch of color or build for a bolder look that make it habitual. Modern and moisturizing, with nary a chemical.
The latest fragrance launch from by/rosie jane hearkens back to innocent times of the past – think 90’s and mixtapes, sources of inspiration for Rosie. Dulce’s blend of vanilla, hinoki wood and nude musk has a softness that lingers on the skin and “can be layered with anything,” says the founder. “It’s irresistible and I spray it all the time.”
Many thanks to Rosie Jane for showcasing her clean beauty favorites – and bringing TQE along on an office tour where her award winning brand is designed and brought to life. For more details about by/rosie jane, including incredible offerings (available in a variety of clean scents) of on-the-go travel sprays, nourishing body washes and hydrating body oils, visit byrosiejane.com.