In partnership with Brilliant Earth. Editor’s Note: We only select and work with partners that meet our quality standards, so you can rest assured we only endorse products we believe in.
I’ve reached the point where I’d rather own fewer, better things—especially when it comes to jewelry. The pile of thrifted necklaces and impulse buys from my 20s had their moment, but on the rare occasion they made it out of my drawer, they didn’t exactly spark joy.
This shift in my consumption habits led me back to Brilliant Earth. I first discovered the brand years ago while aspirationally browsing, and at the time, I mentally bookmarked the brand to return to when I was in the right life stage.
That time is now. I’m finally in a phase of life where coveted pieces aren’t immediately tugged on by tiny hands or repurposed as a teething toy. Which means I can invest with intention—and actually enjoy it.
Brilliant Earth’s thoughtfully designed, responsibly-sourced fine jewelry is meant to be worn daily—not squirreled away for special occasions. I love that their pieces span from timeless to trend-forward, all without feeling like they’ll go out of style next season. And, perhaps most important, their jewelry makes me feel confident, polished, and finally like I’ve outgrown the “just for now” phase of my collection. It’s the kind of accessible luxury that actually gets worn, and yes, genuinely sparks joy.
We like
- Competitive pricing with no hidden mark ups or fees
- 40 plus US showroom locations (all offer personalized 1:1 appointments), along with a robust website shopping experience
- SO MANY OPTIONS, from classic engagement rings to unique fine jewelry you’ll want to pass down—there is truly something for everyone
- A Design Your Own personalization process allows customers to design their own piece from scratch
- Blockchain-verified diamond traceability means the diamonds are traced from its origin to retail
- Ability to sort and compare natural vs. lab-grown diamonds side by side
- Free lifetime warranty
We don't like
- The wide selection on the website is best navigated with a general idea of what you're looking for (their filters and search tools help narrow down options efficiently, though).
Featured Product
Brilliant Earth
1/3 Coverage Petite Lab Diamond Tennis Necklace (1 ct. tw.) in 14K Yellow Gold
More Than What Meets the Eye
Just like I’m intentional about the type (and quantity) of products I buy, it also matters to me that I am onboard with a brand’s values. Because if I’m investing in something and wearing it every day, I want the backstory to feel as good as the piece itself.
This is where Brilliant Earth really shines: Their entire business model is built on being transparent, inclusive and impactful, an approach that feels rare for this industry. It’s worth noting that these values were a cornerstone of Brilliant Earth’s mission since day one—it wasn’t some marketing-driven afterthought when they realized customers would value this approach.
Here are a few ways Brilliant Earth stands out:
- Pricing and Value: They deliver competitive everyday pricing through a direct to consumer model. Filter by budget, compare diamonds side by side, and choose from a vast assortment to find the right piece at the right price.
- Design and Customization: Their award-winning designs, exclusive partnerships, and design your own tool make building your perfect piece effortless. Choose from a vast assortment of inventory, pair with any setting in any metal, and preview in 360° HD for a fully personalized piece, built with confidence.
- Recycled and sustainable metals: Much of their crafted jewelry is made from 99% recycled gold, reducing the environmental footprint without compromising quality.
Beyond their ethical standards, the fine jewelry pieces Brilliant Earth loaned me were exceptional, both in terms of quality and value. They truly have something for everyone, from gemstone rings to lab-grown and natural diamonds to engravable bracelets and more. While you can fully design a piece from scratch, many of their available pieces can also be customized, from choosing the gemstone to engraving.
I’ve been wearing the pieces daily—stacking, layering, mixing—and I immediately reach for them when getting ready, even when my morning is just school drop off. They’re the kind of staples that make me feel good in my own skin, and luxurious without feeling overly precious.
I didn’t expect this 14K yellow gold medallion necklace to become my everyday go-to, but I find myself reaching for it, even on days I do drop off in my favorite Vuori sweats. The medallion feels more distinctive than a standard pendant, and the double-sided design means I don’t think twice when it flips (a small detail that makes a big difference). You can customize it with one of 12 gemstones, and the adjustable chain (16, 17 or 18 inches) makes it easy to style. Designed by Brigette Pheloung, the medallion symbolizes the sun and her mother’s warmth. As a mom myself, that added layer of meaning makes it feel even more covet-worthy.
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Brilliant Earth
1/3 Coverage Petite Lab Diamond Tennis Necklace (1 ct. tw.) in 14K Yellow Gold
I’ve been casually considering a tennis necklace for well…forever. But I could never tell if it would become a true staple or just a fleeting “shiny object syndrome” moment. That changed when I found Brilliant Earth’s ⅓ Coverage Petite Lab Diamond Tennis Necklace, which I am slightly obsessed with and wonder why I didn’t purchase it sooner. The low profile combined with the diamonds wrapping ⅓ of the way around feels elevated and honestly, a bit more unique than the traditional tennis necklace. And because it sits low and close to the skin and can be adjusted to 16, 17, or 18 inches, it’s incredibly easy to layer.
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I wear the same simple gold huggie hoops on repeat, so I was ready for something that felt like a step up, but not a total departure from my everyday style. The Lab Diamond Tube Huggie Earrings in 14K yellow gold ended up being exactly that. They keep the easy, close-to-the-ear silhouette I love, but with a sparkle that makes them feel more polished. The latch backs of the earrings are incredibly secure and I never worry about them snagging or falling off, even after a day chasing around kids and attending multiple little league and soccer games.
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Brilliant Earth
6 in. Petite Lab Diamond Tennis Bracelet (1 1/2 ct. tw.) in 14K Yellow Gold
While necklaces and earrings may be the star of the show, don’t count out the classic tennis bracelet to really polish an everyday look. I love how low-profile and delicate this one is; the diamonds feel like they’re floating with minimal metal, giving it that barely-there look that still sparkles in the light. It’s classic without feeling stuffy, and I’ve been wearing it more casually than I expected—typing away at my laptop or out to dinner. The only caveat: the clasp can be a bit tricky solo, so I’ve learned to grab a quick assist, but once it’s on, I don’t think about it twice.
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On the surface this necklace looks like an ordinary modern cube embedded with a shining diamond. But on closer examination, the word “LOVE” is subtly encoded into the design, with each letter imprinted on a side of the cube. Since I’m not exactly an oversentimental person, especially when it comes to my jewelry taste, I like that it’s meaningful without being too obvious. This would make a great gift for yourself, your bestie or a beloved family member.







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