Your Master Guide To The Best DTC Holiday Sales of 2020

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We’re here to do one thing and one thing only: give you the best sales the web has to offer this holiday season, in alphabetical order (we won’t pick favorites). We’re starting with Black Friday, Cyber Monday, and general Thanksgiving-season deals, and we’ll continue to update through the month of December. No photos, no frills, just deals. Check this page periodically if you’re as serious about your sales as we are.

Act + Acre:

30% off sitewide, plus free shipping on all orders.

Allswell Home:

20% off select items with the code GOBBLE20.

ALO Yoga:

Up to 70% off starting now with code EARLYACCESS20


25% off everything; choose a gift with purchase with orders over $75.


30% off with code THANKS20.


From now through 11/30, get $40 off select frame styles.

Aureum Collective:

20% off sitewide; discount applied at checkout


Away’s new Holiday Sets, available for a limited time, will be up to $125 off.


30% off Weighted Bedding with the code HOLIDAY20.


30% off everything.

30% off everything with code 30FORYOU.

Barefoot Dream:

From Nov. 27 through Dec. 2, the brand is offering 25 to 30% off of their curated selection of throws and accessories.

Beyond Yoga:

30% off everything

Bite Beauty:

35% off everything

Birthdate Candle:

From 11/24 - 12/1: 30% off books, 15% off candles.


Up to 45% off everything


Get three free hand soap tablets with every order over $50, and get a free Hand Soap Starter Set with all orders over $75. All orders over $35 ship free!

Boll & Branch:

Beginning 11/27, use the code CYBERWEEK for 25% off your purchase of $150+.


11/18 - 12/2: Bombas’ Big Holiday Sale is live; save 20% with the code CHEER20 auto-applied at checkout.


From 11/26 - 11/27, the Golden State Capsule will be offered at a discounted $199 (from $225).

From 11/29 - 11/30, Brightland is running a tiered scale of promotions:

  • Spend $0-100 and receive a complimentary Mini Whisk
  • Spend $101-200 and receive a $25 gift credit from Caraway Home
  • Spend $201+ and receive a $50 gift credit from Caraway Home


From now through 12/1, get 20% off site-wide (exclusions apply).


From now through 11/30, get 15% off site-wide with the code TURKEY15.


Cariuma will plant 10 trees for every purchase of shoes between Black Friday and Cyber Monday.


Casper is offering up to 30% off bundles, 15% off mattresses, and 10% off pillows, bedding, and more.


15% off everything

Christy Dawn:

30% off everything with the code LOVE30.


20% off everything

Common Era:

25% off everything


25% off when you spend $60 or more; 30% off when you spend $80 or more; 35% off when you spend $100 or more.


25% off holiday dressing, from now through Sunday.


From 11/27 - 12/1, Cosabella is offering 20% off site-wide on orders under $100; 25% off site-wide on orders up to $300; and 30% off site-wide on orders over $300.

Credo Beauty:

On 11/30, get a free $25 e-gift card when you spend $100 or more in Credo Beauty products. No code necessary.


On 11/27, receive 30% off site-wide, plus a free mini candle with purchases over $50.

Devon Windsor:

Use the code BLACKFRIDAY50 for 50% off women’s swim.


Up to 50% off site-wide.


25% off sitewide with the code JOY25. 50% off flash sales on select items, no code needed.


From 11/25 - 11/30: 25% off site-wide, prices as marked.

From 11/27 - 11/30: Spend $200+ and receive 15% off sweatshirts and sweatpants with code DEEPCOZY15.


40% off 3 months of membership for the month of November with the code SELFCARE.

Fly By Jing:

Fly By Jing is running "5 Days of Fire Deals":

11/24: 20% off all pantry staples

11/25: 20% off sauces

11/27: 20% off sets

11/28: 20% off Flywear

11/29: Stay tuned (check back here -- we've got you).

Girlfriend Collective:

30% off everything; all leggings are up to 50% off.


Form 11/26 through Cyber Monday, the entire site will be 25% off. Glossier’s value sets offer even steeper discounts with the site-wide promotion.

Good American:

25% off everything.


Spend $125 and get $25 off; spend $200 and get $50 off; spend $350 and get $100 off.


Use code CYBERWEEK for 25% off all orders over $75.


From now through 11/30, use the code RETAILTHERAPY2020 for 25% off almost everything, including sale.

HEYDAY Skincare:

20% off orders over $125; Spend $350 and get a free LED mask (+ the 20% off your order).

Hill House Home:

20% off everything.

Holiday The Label:

20% off everything with code BFCM20.


25% off everything with the code STAYFLY.


From 11/27 - 11/30: 30% off site-wide.


25% off site-wide.


25% off Pet & Human Pierced Tanks with the code BESTFRIENDS. 10% of all sales will be donated to Best Friends Animal Society.


20% off everything.

From 11/27 - 11/30: Get 10% off $250, 20% off $500, and 30% off $800.


From now through November 30, all of Kosas products will be on sale. Get 20% off of any purchase over $25, 25% off any purchase over $50, and 30% off any purchase over $75. On November 30, get your choice of red lip free with every order.


Get up to 40% off all products when you shop LALO's Black Friday sale.


From 11/23 - 11/30, take 20% off a purchase of 1 LARQ Bottle, 30% off 2 LARQ Bottles, and 35% off 3 or more LARQ Bottles. Discount automatically applied at checkout

Linné Botanicals:

20% off everything; free Skin Tea with every purchase over $150.


Get 15% off of $50 or more with code BIGSALE15; get 20% off of $75 or more with code BIGSALE20; get 25% off of $100 with code BIGSALE25.


From 11/23 - 12/1: 20% off site-wide, excluding the new Casper frame.

Lord Jones:

25% off when you purchase one product; 30% off when you purchase two products; 35% off when you purchase three or more products with code CALM2020.


25% off everything with code TYSM.

Loveshack Fancy:

25% off all sale styles with the code LOVEBESTSALE.


Now through 11/30, get free limited edition socks with orders over $250.

M. Gemi:

From now through 11/30, get up to 70% site-wide.

Magic Spoon:

Get a free box of Peanut Butter with every case of Magic Spoon with the code BFEARLYACCESS.


Give one annual membership, get one free from now through November 30 -- no code needed.


Pre-Black Friday: 40% off for purchases over $150, and 30% off for purchases over $100, with code EXTRA40.

Mansur Gavriel:

From 11/25 - 11/30, shop up to 50% off handbags, shoes, and ready-to-wear.

Matches Fashion:

Sale up to 50% off.

MATE the Label:

Beginning 11/25, MATE the Label’s entire site will be 30-50% off. Join their email or SMS list for early sale access.


From now through 11/27: 20% off all orders $150+; 15% off everything with code BF2020. 25% off save the dates with code BFWED20. 

Monday Swimwear:

Get 25% off the Resort ‘21 collection all week (now through 11/26) with the code CYBERWEEK. On 11/27, get 25% off site-wide with the code BLACKFRIDAY. On 11/30, get 30% off site-wide with the code CYBERMONDAY.


From 11/23 - 11/29, NAADAM’s already-affordable cashmere is 40% off with the code BLACKFRI40. On 11/30, much of the site’s merchandise will be offered for 75% off, no code necessary.


From 11/27 - 11/30, you’ll get a free bottle of the brand’s cult-fave Body Serum (which usually costs $45 on its own) with any purchase of $45 or more.

Net A Porter:

Sale up to 50% off.


From 11/26 - 11/30, everything will be 25% off (OLIPOP's biggest sale of the year)!

Olive & June:

25% off everything with code MAGIC25 for the week, through Black Friday and Cyber Monday.


Check out the One. Of. Everything. set, which is already on sale, and keep your eyes peeled for more savings during the Thanksgiving week, from November 24 through December 1 (check back here and we’ll give you all the details). All sets ship free and come with a Onekind zip pouch.


$15 off when you spend $75; $25 off when you spend $100; $45 off when you spend $150.

Our Place:

For a limited time, save up to $70 on some of the brand's best-selling items (like the Always Pan) with the code SUPERSALE.


From 11/27 - 11/30: 20% off everything online and in-stores.


20% off with code FEWERBETTER20.


Now through 11/30, PYM wants to help you prepare your mind for the holidays by providing 20% off all orders of Mood Chews (3-pack, 6-pack, or first month's subscription) with the code GONNABEOK20.


Join Prose’s Salon membership to unlock early access to their secret Holiday launch, as well as 15% off your order.


20% off site-wide. A portion of each sale during Black Friday will go to Black Creek Community Farm and Parkdale Community Foodbank, two organizations dedicated to providing food for those in need and support for marginalized communities.


30% off site-wide.

Richer Poorer:

30% off everything; extra 30% off sale.


40% off your first month of Ritual.


11/26 - 11/30: 20% off site-wide with code BFCM20AFF.


20% off everything with code BLACKFRIDAY.


25% off all products.

Satya Jewelry:

30% off site-wide with the code 2020BFCM.


From 11/24 - 11/26, take an extra 20% off sale with the code BF20. From 11/27 - 11/30, take an extra 20% off sitewide with the code CYBERM20.


From 11/26 through 11/30, all purchases will be tax-free. From 11/26 through 11/29 purchases $300+ come with a Chain Strap; purchases $500+ come with a colorblock clutch. From 11/29 - 11/30, purchases $300+ come with a Chain Strap; purchases $500+ will come with a Milli Maestra (while supplies last).


30% off all black items.


From 11/27 - 11/30, get 15% off purchases over $100, 20% off purchases over $200, and 25% off purchases over $300.


From now through 11/30, get 20% off site-wide on orders $100+ (and free shipping).

Solid & Striped:

30% off everything with code BLACKFRIDAY30.


25% off everything with code 25OFF.


Shop up to 70% off, and receive a free zippered pouch with purchases over $250. From 11/30 - 12/1, use the code CYBER30 at checkout for 30% off full price items.

Susan Alexandra:

20% off select items.

Swedish Hasbeens:

30% off site-wide.

Tata Harper:

25% off all orders over $100, no code needed.

The Bouqs Co.:

From 11/23 - 11/24, get early access to Black Friday with the code BLACKFRIDAY for 25% off site-wide. Use the same code on 11/27 for their regular Black Friday sale. From 11/28 - 11/30, use the code CYBERMONDAY to get 20% off and free shipping.

The Neu Co:

30% off the site.

Thrive Market:

Choose a FREE gift, up to $24 value, when you purchase a Thrive Market membership; all new members have a 30-day risk-free cancellation period.

From 11/27 - 11/29, get 30% off 2000+ items when you purchase a Thrive Market membership. On 11/30 only, get 30% Thrive Cash back on hundreds of items from Thrive Market Goods with your membership.


Up to 20% off.

Toki Mats:

From 11/23 - 11/27, get 20% off site-wide with the code PLAYMORE.

Tori Praver:

Get early access to an additional 80% off with the code VIP80.

Twice Toothpaste:

From 11/24 - 11/28: 40% off site-wide.

From 11/29 - 11/30: 30% off site-wide.

Verb Energy:

Get the Holiday Mystery Bundle, with limited edition holiday flavors and collaborations, for $32 and free shipping. If you're new to Verb, from now through 11/30, try a starter kit for only $9.


Use the code HOLIDAY for 25% off full-priced items on purchases over $100 (and visit the site to see all of Verishop’s Cyber Week deals).


Versed is offering new, limited-edition holiday bundles that offer savings up to 25%.


30% off everything (excluding the new Move and Stay diffusers).

Western Rise:

Up to 25% site-wide.

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