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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. We’ve got a smattering of everything this week: mood-boosting toner, date-sweetened chocolate that pairs well with an herby salad, and a DIY farm that’s right at home in a studio apartment. Let’s not waste another sentence.
CAP Beauty has long ruled the interwebs as an e-commerce destination for all things holistic beauty, health, and self-care – not to mention a wellspring of interviews and information for the natural beauty seeker. Last week, the brand launched the first product of its new skincare line: the serotoner ($58), the result of CAP founder Kerrilynn Pamer’s years spent researching, testing, and formulating the best skincare that Mother Nature has to offer.
Drawing on the wisdom of plants to nourish our skin, the serotoner’s hero ingredient, Griffonia Simplicifolia, is a plant native to Africa that contains 5-HTP – a precursor to serotonin, encouraging happier and visibly calmer skin. The toner incorporates agave, prickly pear, aloe vera, and coconut, along with other potent desert botanicals that have evolved to withstand harsh physical environments, from neroli to clary sage oil, all of which promote deeply hydrated and serene skin. Happier skin and a temporary teleportation to a desert oasis? I can feel the serotonin hitting already.
Recess Takes Aim At The Mocktail Game – And World Beverage Domination, $29.99 per 8-pack
On Tuesday, Recess – the brand that made its name on CBD sparkling beverages, and arguably pioneered the trend writ-large – introduced Zero Proof, a line of craft mocktails with zero alcohol (and zero hemp extracts, to be clear). Formulated to recreate classic cocktails, the new beverages have a subtle kick to mimic the flavor of real liquor, and are also enhanced by functional ingredients like guayusa, L-theanine, and lemon balm to both calm and lift your (spirits-free) spirit. Whether you’re reaching for a Margarita, Paloma, or Mule, Recess’s Zero Proof Sampler Pack ($29.99) makes for a happier – hangover-free – happy hour.
After years of development, Lettuce Grow has launched the Farmstand Nook ($699), a compact edition of its beautiful vertical gardening system. Designed to make it easier to grow your own produce indoors (even in the face of cold weather and studio apartments), the Nook features a slighter design with four levels that can accommodate twenty plants, integrated grow lights, and a lower price point. It’s still made from upcycled ocean-bound plastic – just like the original Farmstsand – but is upgraded with digital accessories like a Smart Timer and digital pH testing pen to make the growing experience even more seamless for indoor maintenance. Take farm-to-table to the next level: grow your basil, kale, and butter lettuce just steps from your stovetop.
In celebration of Women’s History Month, The Goods Mart has launched a limited-edition snack box ($55) featuring six BIPOC, woman-founded brands. With a mouth-watering selection of items from Moonshot, Señor Mango, Partake, Date Better, Munchroom, and Pipcorn, the box makes a perfect gift (and yes, a gift-to-self counts), while also investing in the growth of BIPOC-founded brands. A portion of sales from every purchase will go towards Black Girl Ventures, a non-profit dedicated to providing Black and Brown women founders with access to community, capital, and capacity building in order to promote economic advancement through entrepreneurship.
A Few Other Things…
RE/DONE teamed up with Dr. Scholl’s for a vintage-inspired capsule collection of wooden sandals (all at $295). Based on the Original silhouette with updates that make the shoes less orthopedic and more fabulous – like higher heels, square toes, responsibly-sourced materials, and vintage hardware – the shoes are dangerously wearable, and a little too easy to imagine upgrading your wardrobe. The sticker shock is a tenuous barrier-to-purchase.
immi joined forces with TikTok superstar Lynn Davis (A.K.A. CookingWithLynja) for a co-branded ramen collaboration, which repackages immi’s cult-favorite Black Garlic “Chicken” Ramen ($39 per 6-pack) in a limited-edition box design, along with recipe suggestions for Lynn’s favorite ramen toppings, like a jammy egg, fresh corn, narutomaki, and more. This one will sell out, fast – and it’s just one example of a larger trend that sees brands collaborating with influencers to grow their reach. Product placement in an Instagram story is the new bare minimum…
Spring & Mulberry, the brand making date-sweetened chocolate bars that taste too indulgent to be true, launched its latest flavor ($15) this week: 72% cacao studded with white mulberries, toasted almonds, and verdant, zippy fennel seeds (which also happen to be fantastic for digestion, making it the ideal after-dinner treat). It’s giving notes of milk, anise, honey, and will-be-stockpiled-in-my-pantry-ASAP.