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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. This week, we’re continuing to field new launches for Valentine’s Day – some specifically romance-oriented, most merely tinted with rosy hues. If you’re over all of the fanfare just a few days into February, I get it. And there are plenty of things to discuss that have nothing to do with February 14, like sustainable razors, face masks from Reykjavik, and pantry essentials that bring Moroccan cuisine to your bowl in a matter of minutes. Shall we?
Okay, should we get the Valentine’s Day things out of the way?
In what I find to be the most relevant and compelling seasonal launch, maude has debuted couples libido ($85), a sexy set of libido gummies formulated to increase blood flow, boost testosterone, and alleviate stress. Packing a blend of potent botanicals, Ocean Minerals, and adaptogens created in partnership with ASYSTEM, the gummies are tailored to support male and female hormones over time. Naturally, the set is available in any combination for you and your lover du jour – whether that’s m-m, f-f, or f-m. What’s the point of this holiday if not mutual pleasure?
Rowing Blazers dropped a Valentine’s Day collection. Don’t get too excited: it seems to be an amalgam of mostly pre-existing red and pink styles, with a few new heart-embellished sweaters available for pre-order ($295).
Justine Clenquet, one of my favorite small jewelry designers, just introduced its newest collection, aptly titled “Summer of Love.” To be fair, the new pieces are not explicitly Valentine’s Day-related, but there are some palladium heart necklaces and earrings that I suddenly need and am praying DHL can get to my doorstep before the 14th. If you’d prefer not to wear your heart on your clavicle, don’t tune out just yet: the collection embraces the brand’s signature elegant-meets-metal style, juxtaposing pearls and safety pins with brilliant neon green and pink rhinestones. I mean, come on. Have you also already added an illogical number of items to your cart?
For a softer, more classically feminine vibe, look no further than fine jewelry brand Kinn’s newest Valentine’s Day collection (from $98). Featuring lockets, signet rings, hearts, and of course, diamonds, this collection has it all – even (or especially) for impressing the person who has it all.
Clevr Blends, makers of delicious SuperLattes praised by Oprah and Meghan Markle alike, suggests that a functional beverage might be the window to your crush’s heart and soul. Send the Love You A Latte Kit ($48), complete with the Rose Cocoa SuperLatte, sweet Latte Dust, Wooden Scoop, and Rechargeable Frother, to anyone in your life who could use a warm, comforting, and nourishing hug in the form of a floral chocolate elixir.
There will be no explicit romance beyond this line – but you’re welcome to imagine it’s there, if you’d like to gift any of the following launches come V-Day.
In what is the biggest news of this week (to me): kate spade breathes new life into an old classic. To honor its 30th anniversary, the brand has resurrected the Sam – the bag that started it all in 1993 – with the Sam Icon ($248). The structured nylon bag feels just as fresh today as it did three decades ago, as do the rest of the bags in the kate spade “Classics” collection. Or, as my mom texted back when I eagerly showed her that the bag I always “borrow” from her closet is back in production: “Lol. I am a classic.” Whether you’re eyeing the Black, Pink, or Green colorway, make your purchase knowing that this bag will still be in your closet thirty years from now. And your daughter will try to take it – buy two, as a safety measure.
Take everything you think you know about a pantry meal and throw it out the window. Mina, the brand bringing delicious shakshuka and tagine to your kitchen without the hours spent over the stove, just launched its latest genius creation: Moroccan stews and soups ready to heat and eat. Featuring four different traditional recipes – Harira, Addis, Hummus, and Loubia – these new pantry essentials will fill your kitchen with a flavor and aroma that feels home-made. And yeah, they’re vegan, gluten-free, and taste like the product of an all-day simmer situation. For those nights when you need a break, why not let Mina stir the pot?
A Few Other Things…
Simple Retro debuted its spring collection, and it’s teeming with modern suit sets and charming dresses that are vying for a spot in your post-winter transitional wardrobe.
Blue Lagoon Iceland Skincare has formulated Silica and Mineral Mask Duo ($171) made with salts, silica, and seawater directly from its geothermal, healing waters in Reykjavik. A far more economically sound option for some self-care than the flight to Iceland.