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While ‘eating your greens’ has kind of always been a thing, and drinking your greens has been around for a while, it’s safe to say that AG1 revolutionized the greens movement. The brand is big. Like, made-$600-million-dollars-in-2024 big. 655,000 followers on Instagram big.
You’ve probably seen AG1 reviews in your feed (the #ag1 has ~95 million views on TikTok). And you’ve likely heard an AG1 ad (they reportedly spend ~$2.2 million per month on podcast ads). The brand has quite the roster of celebrity endorsements: Lewis Hamilton, Gwyneth Paltrow, Alex Honnold, Allyson Felix, and Joe Rogan are just a few of the brand's many co-signers.
With so much fire power and online chatter debating the brand’s worth, I was curious to do a deep dive and conduct an AG1 review myself. I’ve tried it on and off over the years, but still wasn’t sure: Is AG1 the greens powder? A greens powder with an insanely impressive marketing machine? What is going on here?
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Designed for Optimal Performance
AG1, formerly Athletic Greens, was founded in 2010 with the intention of simplifying our wellness routine. “Taking a bunch of pills and capsules is hard on the stomach and hard to keep up with,” the brand’s site explains. “To help each of us be at our best, we developed a better approach to providing your body with a nutritional foundation for optimal performance.”
That approach includes 83 vitamins, minerals, whole-food sourced superfoods, probiotics, and adaptogens, all ground down into a $99/month pouch ($79 when you subscribe). In combination, those ingredients – including everything from apple to ashwagandha, beet root, eleuthero, inulin, magnesium, rhodiola, shiitake mushroom, spirulina, and zinc – provide daily support for: energy production, regular digestion and bloating, immune defense, and healthy brain and mood.
AG1’s ingredients are sourced from quality partners and farms. Each batch is rigorously tested and free from more than 280 banned substances, and the brand has achieved NSF Certified® For Sport status. AG1 also has 50,000+ verified 5-star reviews.
I’d like to pause here for a moment to wonder out loud: while this product sounds extremely credible – and perhaps crucial for high-performing individuals like, say, Lewis Hamilton, Allyson Felix, and Alex Honnold – is it necessary for an everyday person like myself?
Sure, I consider myself wellness-inclined, and I exercise on a regular basis, but if I’m being totally honest, I wasn’t “taking a bunch of pills and capsules” before I began exploring AG1.
TQE wellness editor Annie Goodman expressed a similar sentiment when I asked her if she’s an AG1-er: “I have [tried it]...I definitely haven’t been a consistent AG1 user because I think it has way too many things in it.”
Unpause (we’ll get back to this later).
The AG1 Experience: My Honest AG1 Review
Like Annie, I’ve taken AG1 on and off over the years. The Welcome Kit – which includes an AG1 pouch, bottle cannister, scoop, and travel packs – is a nice touch. In terms of taste, I’ve never been big into drinking my greens (I’d rather eat them) but it tastes much better than its color suggests. Pretty light and easy to down in the morning on an empty stomach.
As far as results go, this is where things get tricky. Has AG1 cleared my acne, solved my stomach issues, and gotten me a boyfriend? Not quite. Do I like knowing that I’m kicking off my day with a solid foundation that definitely keeps me *regular*? Absolutely. Have I been sick less? Maybe. But that’s hard to measure.
How does it make Alex Honnold feel? The Strategist asked him: “I feel like AG1 is the only sort of supplement or health product I’ve ever used where I’m like, You know, I actually kind of feel better. Like, I think it does do something. But then, also, I live in the desert, and so every morning I drink half a liter of water with greens in it. And there’s really no downside to just starting your day hydrated.”
While I find AG1 to be an impressive product, it’s also really expensive for something that helps you “kind of feel better.” Absolutely no shade to AG1, but I’ve begun to wonder if one of AG1’s greatest strengths is the education the brand has done around greens supplements and using them to fill nutritional gaps. I was never going to source my own mix of pre- and pro-biotics, digestive support, and energy support – but thanks to AG1, I do recognize the value of a great gap-filling greens supplement.
That Opens the Door To an AG1 Alternative That’s Effective Without Being Fussy
While AG1 is hands-down the option for endurance athletes, free solo-ers, and Olympians, I’ve found that alternatives designed for everyday athletes and normal people exist, too. And some of these AG1 alternatives are really great. The best one I’ve found? Live it Up Super Greens, an all-natural, sugar-free, low carbs greens powder made with organic vegetables in the USA with globally sourced ingredients. 93% of subscribers polled reported feeling healthier overall with daily usage, thanks to the digestive support, immune support, and balanced energy this supplement provides.
Made with high-quality ingredients like chlorella, spirulina, kale, broccoli, and ginger root, it’s a tasty way to get your greens for $39.99/month when you subscribe. Dietitians recommend it – as do thousands of happy customers.
I love it encourages me to start my day with 20+ natural superfoods. Sure, that number isn’t 83…but isn’t that the whole point?
Try it for yourself here.
FAQs About AG1
Is AG1 actually worth it?
As much as I wanted to love AG1, after reviewing it, I felt like it fell short. Of course, AG1 may be worth it if you’re a high-performing athlete, but for everyday wellness folks like myself, there are plenty of other AG1 alternatives that help with gut health and digestion, a healthy immune system and energy levels — and are just as effective without the $99 monthly price tag. If you’re team AG1, don’t let me rain on your parade, but if you’re asking if AG1 is worth it for regular health-conscious individuals, I have to say no. With the greens market exploding, there are other effective and tastier options out there.
What are the downsides of AG1?
Beyond the $99/monthly price (versus the $39.99/month when you subscribe to Live it Up Super Greens), AG1 only has a handful of organic ingredients and contains some synthetic vitamins and minerals. So, if that’s important to you then AG1 alternatives like Live it Up Super Greens would be an optimal choice. Some AG1 users complain about the product’s stevia taste and the fact that it feels like you need to be a credentialed nutritionist to decipher the 83 ingredients on its label. Sometimes more is…less.
What are the benefits of the AG1 alternative, Live it Up Super Greens?
Unlike AG1, Live it Up Super Greens is a non-fussy, totally all-natural greens powder that is meant for daily use. Live it Up Super Greens supports digestion, bloating, healthy energy levels and immune support (sounds familiar to AG1, right?). Instead of stevia, Live it Up Super Greens is made with organic vegetables and sweetened with monk fruit. It also contains no synthetic vitamins or minerals, sugar, or preservatives. But don’t take my word for it: 97.8% of users said Super Greens helped them feel healthier overall, 97.2% said it helped them feel more active and ready for the day, while 95% said it improved their digestion and improved physical performance*.
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
