AAPI Founders to Shop This AAPI Heritage Month

Credit: ELOREA

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In May we celebrate Memorial Day, Mother’s Day, and the Kentucky Derby — but the entire 31-day span is also Asian American and Pacific Islander Heritage Month. This celebratory period has been around since the late 1970s, when May was decided on for several historical reasons. One such reason was the fact that May is the month when Chinese laborers completed the first transcontinental railroad. The final spike was driven by industrialist Leland Stanford (whose Wiki page notes that he is widely considered a robber baron if the term ‘industrialist’ didn’t give that away) and made of real 17.6-karat gold.

This totally unnecessary and sort of ridiculous golden spike feels like a fitting symbol of capitalism, conspicuous consumption, and celebration that we can reroute into something that pays homage to the Asian labor behind the railroad — namely, this gift guide that features some of my favorite AAPI-founded brands. Unlike the laborer whose name is lost to history, these founders are getting credit for their work which spans beautiful jewelry, innovative skincare, great books, and more.

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Jouel

Howdy Necklace

$190
$190
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Credit: Jouel

I’ve been searching for the perfect everyday gold chain that looks good by itself and also plays well with others. This gorgeous twist-style necklace has a stylish thickness that can stand on its own (I’d show it off with a v-neck blouse). It also looks beautiful layered with other more delicate chains or pendants.

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Superegg

Balanced Skin Set

$115
$115
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Credit: Superegg

Inspired by eggs but totally vegan, Superegg’s formulas match the egg's nutritional value to restore and balance your skin to a smooth radiant complexion. You can try (full-size) products with this value-friendly set that includes a cleansing foam, 5-pack of masks, Cream Pouch, and Serum Cream.

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Asian American Girl Club

Cool Matcha Crewneck

$68
$68
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Credit: Asian American Girl Club

Calling all matcha lovers: You can support AAPI voices and get a new cozy crewneck all at once. The Asian American Girl Club is all about being unapologetically Asian and, in the words of founder Ally Maki, “[taking] our own narrative back and finally [being] the center of our stories.

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Driftaway

The Coffee Explorer Box

From $33
From $33
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Credit: Driftaway

Driftaway sources its beans from around the world from countries such as India, Myanmar, Vietnam and more. Adventurous drinkers will love this Explorer Box that allows them to sample five options that range from light to medium to dark roast. The small box offers 2-oz. packages while the medium and large sizes offer 4- and 8-oz. samples respectively. 

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Chop Suey Club

Classic Chinese Mahjong Set

$198
$198
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Credit: Chop Suey Club

If you want to play Mahjong on a set made by Asian artisans (and not tone-deaf appropriators), shop the Chop Suey Club’s classic set that includes golden brass dice and an aluminum carrying case. For those who aren’t into games, CSC offers a wide selection of products that celebrate Chinese design and arts with the belief that “the best way to dissipate xenophobia is to make your own culture more accessible to others.”

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ELOREA

Inflorescence (송아리) Eau De Parfum

$125
$125
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Credit: ELOREA

Browsing through ELOREA’s The Forgotten Words scents is like reading poetry: INFLORESCENCE, GENTLE SHOWER, HAZY BLUE, and BE BY MY SIDE make up this collection. INFLORESCENCE is inspired by the Korean word songari [송아리], which means an array of flowers or fruit on a single stem. With such enticing options, you’ll have a hard time picking just one. Fear not, there’s a discovery set ($33) that includes all four.

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Lanshin

Lanshin Massager by Acera

$59
$59
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Credit: Lanshin

Designed to be used at home, and on yourself, this porcelain neck massager creates an instant (or at least as long as it takes to boil water) hot stone massage experience. Follow founder Sandra Lanshin Chui’s video tutorial for the best results with this Far-Infrared (FIR) heat energy device.

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Ruth Chan

Thank You, Neighbor! By Ruth Chan

$17
$17
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Credit: Bookshop.org

I came to love illustrator and author Ruth Chan’s funny, honest, and sometimes heartbreaking work through her Instagram. Her wonderful children’s book about neighborliness (which has a message relevant for many adults) channels her characteristic sense of humor and charm for young readers.

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Andria Lo and Valerie Luu

Chinatown Pretty: Fashion and Wisdom from Chinatown's Most Stylish Seniors by Andria Lo and Valerie Luu

$23
$23
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Credit: Bookshop.org

For older readers who also love pictures, try this life-affirming and colorific book of portraits featuring Chinatown's most fashionable elders. It’s not just photographs: the subjects share nuggets of philosophical wisdom and personal stories about immigration and Chinese-American culture.

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immi

immi Variety Pack

$39
$39
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Credit: immi

The words “instant ramen” and “health” have never been associated in my mind until I met immi. This low-carb, high-protein, and 100% plant-based instant ramen comes in three different flavors, including the TikTok-famous Black Garlic “Chicken”. immi is even endorsed by my favorite tennis-player-cum-mental-health-advocate Naomi Osaka.

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Elix

Immunity Support Duo

$58
$58
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Credit: Elix

Lulu Ge founded Elix after turning to herbal medicine when going off birth control led to health complications. Elix combines the best of ancient wisdom and modern research in bioavailable liquid decoctions, which you add to tea or water. This duo includes the Get Well and Stay Well formulas, which strengthen immune response and build long-lasting resilience.

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Asian American Writers' Workshop

Donate to AAWW Fan Club

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Credit: Asian American Writers' Workshop

If you're trying to limit the volume of stuff you bring into your home but want a way to support the AAPI community, you can donate to the Asian American Writers Workshop, an arts organization with a great mission. They publish great work, like this essay by my friend Sam Inshassi, and offer fellowships for working artists. It's a great way to contribute to something meaningful directly.

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