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Welcome to Add To Cart, a rundown of our editors’ most loved and used products. Discover what we’re using, wearing, applying, cooking, eating, and drinking this month!
October means the return of everything we love: boots, layers, the kind of weekend weather that makes you want to be outside all day. Our editors are leaning in accordingly. This month’s picks span pony hair flats that earn compliments on sight, a scalp ritual rooted in Korean haircare, a water bottle that practically babysits itself, and an advent calendar that’s going to make one kid’s December. Come for the fall essentials, stay for the Annie Goodman deep dive on red light therapy and reality television.
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"I have literally never stepped out of my apartment while wearing these flats without someone stopping to tell me my shoes were fabulous. There is something about a pony hair shoe that elevates any look, and before you ask–I do believe animal print is a neutral. I wear these casually with jeans or to add a pop to my office attire. Just like all of Margaux flats, these are comfy straight out of the box, and have become a very chic everyday shoe in my wardrobe. They are a must buy for the fall!" -Olivia Ginsberg
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"Something happened to me recently while watching Next Gen NYC. I got...jealous of them? But not for the reasons you think. There was like one...or maybe more episodes...of different cast members (like Charlie and Brooks) engaging in red light therapy of some kind (which is ridiculous because they were all born yesterday), but that aside, it made me think I wasn't serious enough about my RLT.
I normally use a red light mask every day, but was I even making a dent? I decided to go for the heaviest hitter I possibly could, which was iRestore's latest, most powerful mask ever. With 8 wavelengths and advanced VIXO® laser technology, this mask penetrates deeper than any other LED masks for REAL results that you can SEE. This is also very necessary as a post-summer essential to help with all the UV damage I may have incurred from my summer sun exploits.
Since Virgo Season hit, I've been nothing but goal-oriented and results-driven, which is great considering I can see an actual difference in my skin texture since using it for 10 minutes a day, 5x per week (which is so easy to do consistently). I almost look like I could be a part of the next gen!! See you at the next reunion!" -Annie Goodman
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"I almost never leave my home without sunglasses (yes, including in the evening), so I feel reasonable saying I've spent thousands of hours wearing these supremely good Gentle Monster shades. Part of it is how they fit and frame my face. I also love their lack of feet, which always tear out my hair and practically leave me with a bald spot. They're also shockingly durable, having survived falls and being flung in my pockets and purses." -Andrea Bossi
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"Perimenopause is something we should be talking about more. I'm grateful I got to try Ritual's new Perimenopause Health before it launched, both as a longtime fan of the brand and because my agency has the privilege of working with Ritual on PR. It feels like a thoughtful step toward giving this stage of women's health the attention it deserves. Ritual has always led with science, and this formula includes a high-potency Shatavari extract clinically studied in perimenopausal women to support sleep, mood, hot flashes, and physical and mental fatigue. I'm someone who is constantly moving and, admittedly, a lifelong night owl, so I've especially appreciated the support around fatigue and sleep. More than anything, I love seeing real research put behind helping women feel better through a stage of life we haven't talked about nearly enough." -Lauren Kleinman
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"Since we're finally settling into our new home, I've been trying to find ways to elevate every part of our house to make it feel more homey and I thought the perfect place to start is towels! Weezie creates some of the chicest towels I've seen and I'm a sucker for anything that can be personalized. The brand makes some of the softest towels on the market and the Starter Pack, as the name suggests, is the perfect place to start since it includes a mix of bath sheets and hand towels." -Nikita Charuza
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"If you're in LA, you know these waves of crazy humidity have been no joke, and I've been reaching for LARQ's Bottle PureVis 2 approximately every ten seconds. At this point, it goes everywhere with me and I'm weirdly protective of it, which is probably what happens when you start treating a water bottle like a dependent. I rely on mine like a crutch, so the fact that it basically cleans itself might genuinely be one of the best inventions ever made. Every two hours, it automatically runs a PureVis cleaning cycle, which means one less thing for me to remember! The built-in filter also makes my water taste noticeably better, and somehow, hours later, I can still hear ice rattling around inside. But if you really want your jaw to drop, the hydration tracker automatically keeps tabs on how much you're drinking and syncs it all to the LARQ app. As someone who is embarrassingly motivated by watching a progress bar fill up, hitting my water goal now feels like a tiny daily accomplishment. Also, my hydrated skin is thanking me!" -Shei Marcelline
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"I'm always looking for ways to do less laundry for my family (I'm more than a trad wife, after all), so newly launched Washwise got my attention immediately. The Reset Spray comes in two clean scents, Cotton Grove and Verde Rise, neither of which tries to mask odor. It's like dry shampoo for clothes: a few mists freshen fabric, neutralize odor and even release wrinkles, extending time between washes, requiring less dry cleaning and putting less wear and tear on clothes." -Christine Morrison
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"It's still 'hot, hot, hot' in NYC (as my sixteen-month-old loves shouting), but safe sleep is always a priority. These darling sleep sacks from Love to Dream are lightweight, breathable and give my son the freedom to move around come naptime or bedtime. I also love that the brand gives you a little extra room on the length so fast-growing little ones can get more use out of it, and mom and dad get more bang for their buck. Plus with adorable patterns like stars and hearts, these sleep sacks make a great gift for new parents." -Perri Ormont Blumberg
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"My very thick, curly hair is the driest I've seen in recent memory. It is also the longest it's been in 10 years… and thus, more prone to tangling. But a certain spray is helping me revive it some. The °7 Shine Serum Oil Mist, as the name reveals, is a lot of things in one bottle. It's a biphasic concoction—combining water-based serum ingredients with a medley of oils—that I spray on my hair after styling it. I've noticed more shine and less tangling throughout the week. I usually wash weekly, apply a leave-in conditioner and/or gel, top off my tresses with oil via my hands, and rock a wash and go. My favorite thing about this serum-oil is that it sprays a very fine mist, giving my strands more coverage than my own uneven raking." -Andrea Bossi
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"Ever since I started working in an office some 20 years ago, I tapered off wearing my favorite scents. But now, as a full-time work-from-homer, I'm rediscovering fragrance in all its olfactory glory, which means I'm experimenting with formats, too. While I still love a spritz, I'm leaning hard into this fragrance balm from Japanese brand, Diffar. (And it's not just because I'm preparing for a trip to Tokyo!) They are better known for their hair oils, equally as decadent, but I find myself drawn to the balm. I rub it on my wrists, my chest, or my neck, and love that it gives my skin a hydrating boost, too. The vibrant design alone is worth displaying these on your vanity, but I promise you won't be disappointed in the experience." -Deenie Hartzog-Mislock
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"As a PE teacher, coach, and bike commuter, come fall I'm out there in all kinds of conditions. From morning dew on the grass to slippery hikes to indoor fitness sessions, I need a shoe that is versatile, otherwise I'm changing my footwear multiple times a day. The Salomon Aero Blaze 4 GRVL GTX has been that shoe for me this fall. The Gore-Tex lining means my feet aren't getting wet, the lugs for gravel mean it works on variable terrain, and the reliable Salomon performance and style means it crushes everything from runs and workouts to casual outings. All this means it might just be the perfect travel shoe. On a recent weekend getaway to Vermont it was the only shoe I needed, and it looked great at the apple orchard." -Alex Tzelnic
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"As an editor, I love trying new products and discovering new brands, but sometimes you just need to go back to the basics. After seeing this setting spray all over my FYP, I was skeptical but decided to try it for myself. And a year later, I truly will never turn back. It's basically hairspray for your face, in the best way possible. Whether dealing with the hottest, most humid day in Florida or commuting through the rain in NYC, I can trust that my makeup will stay exactly where I put it. It's one of those products that has completely earned its cult status in my book." -Mia McManus
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"It's hard to believe that holiday season is right around the corner and this year I wanted to step up my advent calendar game especially for my daughter Selina. The second I saw this Bluey Fuzzies Advent Calendar I knew it would be perfect for her. Each mini figure is inspired by different episodes and since she knows each episode by heart, I thought this would be a cute way to bring a smile to her face each day." -Nikita Charuza
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"I've lost so much hair over the past decade, if not longer, and it's something that hurts my heart on a daily basis. I've been looking for all different types of solutions to try and prevent further hair loss, but also generate new growth. There are hundreds, maybe thousands, of different kinds of hair loss practices, but one I have only recently had the pleasure of trying is Base-K's. Their approach is simple: start at the scalp. Their ultimate 5-step renewal products are specifically made for thinning or shedding hair, as well as stress- or hormone-related hair loss, all of which I suffer from. Consistency is key so I need to be patient to see the end results, but I can confidently say that my scalp has never felt cleaner, and I'm slowly starting to notice less and less hair shedding. The Scalp Massager Brush is definitely my favorite step - it makes me feel like I can be luxurious in my own home. Not surprised I'm loving this experience - if you love Korean skincare, you'll love Korean scalp & haircare too!" -Naomi Joshi
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"There's nothing I love more than getting dressed for fall, including wearing a smart, sexy, and comfortable boot. That's a tough trifecta to find, but I confirmed it exists in Anonymous Copenhagen's Jasmina boots. They initially caught my eye in the delicious pomegranate leather, but after having worn them for several full days where I max out my 10,000 steps, I can confirm they're comfy too. The heel is just right, and an internal strap keeps your foot secure in place without excessive sliding." -Andrea Bossi
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"Aveda's Ritual Bloom Room Spray has quickly become a staple in my routine. Made in partnership with the Yawanawá People of the Amazon Rainforest, the spray is more than just something that makes my space smell amazing. It reflects a relationship and collaboration built over time. The scent is rooted in eucalyptus, passionflower, white lotus, and other pure flower and plant essences, creating a fresh, calming aroma that instantly makes my space feel more elevated. I love reaching for it as part of my daily routine, and it would also make such a thoughtful gift for anyone who loves making their home feel a little more special." -Mia McManus
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