Articles

Is Merit Beauty Worth It—Or Just Really Good Branding?

Merit Beauty has become the face of polished minimalism, but after testing the brand’s bestselling makeup lineup, here’s what actually lives up to the hype.

Kudos Is Redefining the Modern Diaper, and Honestly, It’s Better Than Ever

With a 100% cotton liner in the interior and a focus on cleaner, thoughtfully selected ingredients, Kudos offers an elevated approach to everyday diapering. Balancing performance with convenience and retail availability, the brand stands out as a modern frontrunner in the diaper space.

I Tried the 3,500-Year-Old Superfood the “Father of Functional Medicine” Wants More People to Know About

I tried Big Bold Health’s Himalayan Tartary Buckwheat Sprout Powder and immune chews, which promote immune resilience, mental clarity and healthy aging. Here’s my honest review.

Supergoop Founder Dives Into New Water Startup, Juicy Lip Launches, and More

The slinkiest summer sandals, soft-focus effect blushes, and more.

Gemini Gift Guide: The Best Gifts for This Month, According to the Stars

12 Gemini-approved gifts for the shapeshifters of the Zodiac.

Helen Leland Has a Not-So-Typical Approach to Wellness

Helen Leland is redefining wellness with a less-is-more approach, ditching intense routines and fleeting trends in favor of posture, facial symmetry, and sustainable habits that start from within.

The 10 Products Creator, Podcaster, and Author Brooke Averick Swears By

Whether she’s spiraling about dating, oversharing on her podcast, or documenting her latest literary obsession, Brooke Averick has built an internet following by being authentically herself. As she prepares for a book tour and an entirely new chapter of her career, she’s dishing on the products she buys, uses, and loves.

A Coolhunter’s Guide to Getting Dressed and Glowing – Karina Helena Shares Her Most Used Products

From glass-skin staples to a 90s-coded camera she carries everywhere, Karina Helena shares the exact products she buys, re-buys, and swears by, straight from Milan.

12 Months To a New You: Q2 Microneedling Edition

Our second installment of expert-approved tips to look and feel your best in 2026 is a comprehensive guide to Microneedling 101.

Late Checkout: Why SHA Mexico Is the Ultimate Destination for Anyone Serious About Longevity

A comprehensive review of SHA Mexico in Costa Mujeres - the medically advanced wellness clinic combining cutting-edge longevity science, on-site doctors, and high-tech diagnostics with a world-class Caribbean resort setting.

A Vegan PDRN Alternative, Julio Torres’ Whimsical Sabai Collab, and More

Summer haircare tips from NYC’s best hairdresser, mermaid-core brushes, and more.

Tracy Dubb Has a ‘Maximalist Bottle, Minimalist Shelf’ Skincare Philosophy

After a venture capital career investing in beauty brands, Tracy Dubb took a stab at her own. Isla Beauty puts the power in the chemist’s hands to guarantee an only-the-essentials launch protocol, and an assurance that the absolute precise amount of an active ingredient is in each product.

10 Places That Shaped Xavier Donnelly’s Taste

Designer and Hotel Peter and Paul creative director Xavier Donnelly shares the New Orleans restaurants, antique stores, music haunts, and historic institutions that shaped his taste.

I Kicked Plastics Out of My Closet. Here’s How I Did It – and What I Wear Now Instead

After watching The Plastic Detox, I started questioning what’s really in our clothes. Could merino wool be a more intentional, low-tox alternative to synthetics? I tried Woolly’s everyday staples to find out.

I Hate Wearing Makeup in the Summer – So This Lash & Brow Duo Is a Total Game Changer

Summer beauty is all about doing less. Here's why NULASTIN's LASH & BROW Dual System is the one bundle I'm not skipping this season.

How Ggiata Became One of LA’s Go-To Sandwich Spots

Ggiata’s founders share how they turned a pandemic-era cloud kitchen into one of the city’s most beloved sandwich spots — plus their thoughts on chicken caesar wraps, social media, and the future of LA food culture.

I've Been Taking Cowboy Colostrum for Months — And It's Honestly Like Magic

Colostrum is the wellness ingredient suddenly on every shelf and feed — but what is it, why does it work, and is it actually worth trying? After three months of testing Cowboy Colostrum, here's everything I learned about the ingredient and the brand getting it right.

Olivia Jade’s New Beauty Brand, A Perfume With A 500,000+ Person Waitlist, and More

We analyze how Ffern transforms branding into world-building, pick our favorite clean pantry upgrades, and more.