Articles

PROOF has mastered the art of making sharp-looking apparel that is also functional. I spoke to brand designer Jordan Crosby to find out how they’ve managed to create adventure gear for everyday wear.

Brands embrace the Year of the Horse, a charming collab from P.F. Candle Co., and more.

Learn why this Dutch Caribbean island is trending — and how to experience its beauty, culture, and magic.

Are nutritional gummies just glorified candy, or do they have legitimate nutritional value? Hailey Gorski, RDN weighs in.

Each one weaves in either a styling trick or interesting statement piece to put an interesting twist on a familiar outfit.

I extended my retinol routine beyond my face with OSEA’s Dream Bio-Retinol Body Serum and Dream Lip Mask. Here’s why this plant-based alternative delivers smoother, firmer-looking skin from head to toe.

From sleek classics to chunky soles, today’s selection of loafers are made for all occasions: office-ready, weekend-casual, and impressional statement moments. These are our favorites.

How Dedcool Founder Carina Chaz Is Thinking About Fragrance Beyond the Bottle.

The perfect last minute Valentine’s gift, a stunning rose-scented bodycare launch, and more.

TikTok beauty trends are a revolving door, but we’re here to get back to the fundamentals of timeless, everyday makeup. Los Angeles-based celebrity makeup artist Aaron Paul breaks down the basics—including a detailed, step-by-step guide and product recs.

Presidents’ Day Weekend is the sale weekend for the people who shop strategically. This year, we’re cutting through the noise to highlight what’s actually worth your time plus the deals you can’t miss.

Affordable and eco-conscious beauty can be hard to find, especially when you want gourmand scents that feel luxurious, not juvenile. We revisit Pacifica's fragrance collection to see how this clean beauty staple has evolved, delivering playful vanilla and strawberry scents that layer beautifully and won't break the bank.

This year is all about growth on every level, but as far as your hair is concerned, your scalp is the stage, the canvas, patient zero for all things concerning strength, density, and growth. We dived into our 12 favorite products tackling the science of the scalp with expert-level advice to get you going.

Your favorite teenage body sprays have returned from the Y2K years with a full makeover. We’re digging into why they’re trending (again) and rounding up the best body mists on the market today.

Choosing a probiotic is confusing (and expensive), so I tested three of the most popular options – Seed, Cymbiotika, and newcomer Good Bacteria. Here’s how they compare on formula, potency and delivery, efficacy, and cost, and my eventual winner.

Lily Rosenthal Royal and Chef Mason Royal – the duo running LA’s buzziest diner, Max & Helen’s – share 22 Valentine’s Day gift ideas for her and him, spanning beauty, fashion, food, and experiences worth splurging on.

An Interview With Lauryn Bosstick of The Skinny Confidential.

With the freezing temperatures we’re seeing this winter, your usual skincare may no longer cut it. We asked two Team USA winter athletes what their holy grail products are to protect them during the harshest training months of the year.