We have a huge tissue issue.

Toilet paper is one of the biggest essential consumer products causing 27,000 trees to be cut down daily to meet demand. In February 2019, Natural Resources Defense Council (NRDC) issued failed sustainability scorecards to all the biggest selling toilet paper brands like Charmin, Quality Northern, and Kirkland Signature.

Bamboo toilet paper is significantly more sustainable than traditional toilet paper.

Bamboo is generally 100% biodegradable, which means it requires less water to break down. The lifecycle of a bamboo tree is also much faster. Bamboo grows rapidly without harmful pesticides or irrigation. The roots are strong enough to grow back no matter how often you cut it. That makes bamboo trees much quicker to harvest than trees. That’s why every roll of Reel is made from 100% bamboo with plastic-free packaging -- even the tape.

Shit Happens: The Toilet Test

My conscience feels great knowing I’m invested in a great brand, but the real test is how it holds up in the bathroom. Here are my findings:

1- Worst, 10 - Best

Softness: 8/10 Soft yet strong.
Strength: 10/10 Need about 4 sheets for #2 (The 3 Ply holds up great!)
Aesthetics: 9/10 Love the packaging. I can keep them on display!

Reel is funding access to clean toilets.

I love that every purchase of Reel helps fund sanitation projects in developing countries to prevent threats of illnesses. Reel’s recent partnership with SOIL has provided access to clean sanitation to more than 7,300 people in Haiti by providing 1,200 toilets. It’s great to see a customer-centric brand that has a core mission for doing good for the planet and people.

It's no surprise that Reel’s bamboo toilet paper has earned over 3,500 reviews.

It feels good knowing Reel is an all-around great brand making waves, and I’m thrilled I made the switch to a sustainable brand I can strongly support with my wallet and conscience.

Easy and convenient home delivery.

Each box comes with 24 three-ply rolls, and costs $29.99 per box. Order a one-time order or a monthly subscription service. You can get 25% off your first subscription order today.