This Brand’s Hot

Launched in 2017 by Nick Ajluni and Nick Guillen (originally of the @sauce Instagram account fame), Truff appeared on Oprah's Favorite Things, Good Morning America and The View within its first year. It’s now the best-selling hot sauce in Whole Foods, and it’s easy to understand why: the gorgeous, minimalist black-and-gold packaging deems these bottles worth enough of countertop space – and the deliciousness inside each is certifiably out-of-this-world.

The OG Truffle Magic 

The one that started it all, the original Black Truffle Hot Sauce put Truff on the map with its bold, savory flavor. This sauce offers a mild but zingy spice that brings a pleasant kick to so many dishes: while Truff recommends adding this sauce to pizza or drizzling it over a slab of avocado toast, this bottle in particular became my MVP at breakfast. The complex flavor and acidity play beautifully with eggs and take my breakfast sandwich game into the next stratosphere.

Getting Bougier With White Truffle 

Hailing from the Piedmont region of Italy, the white truffles are one of most exclusive luxuries in the entire world of food. They’re so fragrant and flavorful that it's considered a sin to even cook them – they're almost always shaved delicately over a dish as a finishing touch. It makes perfect sense to infuse them in this White Hot Sauce, where they’re accented by lighter, brighter herbs like coriander. For those of us who can't drop stacks of cash on hand-foraged delicacies, Truff brings the excitement of the white truffle for a fraction of the price.

An Oil Unlike Any Other

Black Truffle Oil is as simple as it gets: olive oil infused with black winter truffles. Here the namesake ingredient is the unmistakable star. But, these truffle notes still have subtlety. No need to worry about clobbering your meal with one flavor – you can drizzle this oil with as heavy a hand as you want. Because this blend was made for finishing, not for cooking, it lends itself perfectly to foods that love a final coating of oil: think pasta, roasted veggies, even a hearty soup.

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That’s Only Just The Beginning

If you’re new to the brand, start with the Best Seller pack – a stunningly packaged box of the goodies I mentioned above. And, if you’re a Truff Hot Sauce devotee, treat yourself to the brand’s growing list of other products, starting with a mayo and pasta sauce. Take my word for it or take Oprah’s (or Pharrell’s, Steve Aoki’s, or celebrity chef Michael Symon’s) – Truff is the hottest sauce on the market for very good reason.