The winter months tend to invite reflection: on how you’ve felt over the past year, and how you’d like to feel the next. After years as a wellness editor, I’ve tried more supplements than I can count – many promising to ‘boost’ or ‘support’ something vaguely defined – which has made me selective (and pretty skeptical) when shaping my routine ahead of each new year.

So, I’ve listened, but not partaken, in the NAD+ conversation (which has grown ever-popular, thanks to Hailey Bieber, Kendall Jenner, Andrew Hubermann, and many other wellness experts) for some time. What ultimately pulled me in was Tru Niagen: the only NAD+ supplement I’ve found that’s backed by clinical research, shows measurable results, and meets an intentionally high bar for quality and safety. 

I ordered it as a holiday gift to myself (highly recommend), and so far, I feel confident in that decision. Here’s why I trust Tru Niagen – and why I’m genuinely excited about NAD+ now.