While I’m a huge fan of taking specific vitamins for specific needs, I don’t believe in pulling just any option off a drugstore shelf. Finding a quality multivitamin – one with important key nutrients and one without all the extra stuff (I’m looking at you, sugar) – has historically required hours of research, though. And, more typically, it includes cobbling together a bunch of individual vitamins to basically create your own multi. Who has time for that? Thankfully, I have a few awesome friends who recommended Ritual a few years ago. From the brand’s signature Essential for Women 18+ to the Prenatal multivitamin that I took through two pregnancies, Ritual has totally changed my vitamin game.