The Multivitamin, Reinvented

Let’s take a quick look at Ritual’s roots. It was founded “with the belief that better health begins with better ingredients.” Founder and CEO Katerina Schneider couldn’t find a clean, trustworthy vitamin brand, so she set out to make her own (file under: #goals). She worked with a team of industry-leading scientists to completely reinvent the multivitamin, eventually creating one without any sugary ingredients or artificial colorants. Bonus points for being USP verified (most vitamins are not). This is what initially intrigued me, as I sought a vitamin I could feel good about putting in my body every single day.

Formulated to Help Fill Nutrient Gaps

While I aspire to eat as balanced as possible, I know that even the healthiest eaters sometimes struggle to get all the nutrients they need on a daily basis. However, I’m hesitant to take anything unnecessary, which is why I love Ritual’s “less is more” approach. The brand used scientifically-backed research to determine what to include in its Multivitamin…and what not to. What’s inside? Omega-3 DHA and B-12 to support brain health, Vitamin D, Magnesium, Boron and K2 to maintain bone health, chelated Iron and methylated Folate for red blood cell formation, and Vitamin E to provide antioxidant support.*

Obsessively Transparent

Ok, this is what really got me. On Ritual’s website, you can easily find information on every single labeled ingredient, including what it does, its final place of manufacturing (down to the city!), who supplied it, its form in the pill, and a whole host of resources about why that nutrient is important. Here’s an example. Ummmm, what?! I’m not even remotely science-literate but am simply blown away by the transparency and impressed by how easy this is to understand. I’m also now regretting the many years I spent taking gummy vitamins with 50+ ingredients.

Consistency is Key

Finding and fact-checking a great multivitamin is step one, and we’ve done that. Step two is making sure you actually take it. What I love about Ritual is the easy and simple subscription model that takes all the work off your plate. For $33 per month, the vitamins are delivered to your door a few days before you’re set to run out of the current bottle – meaning you’ll never miss a day, and you don’t have to deal with restocking. If you’re traveling or for whatever reason don’t need more in a particular month, you can just skip that delivery or set a different date. It’s just easy.

A Pregnancy Powerhouse

I’d be remiss if I didn’t mention how amazing the Prenatal and Postnatal multivitamins are as well. The Prenatal has 12 ingredients to support nutrient needs all packed into just two pills a day.* Anyone who’s ever taken a prenatal multi will understand just how incredible this is (some require upwards of five pills a day!). I especially love that it’s designed to be gentle on an empty stomach and the minty taste. The brand has also released a Synbiotic+ and Protein.

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*This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.