In partnership with Rocco.
December 8, 2025

We Ordered the $1,800 Fridge That’s Constantly Sold Out to Find Out: Is It Worth the Price Tag?

Snag One Before It Sells Out (Again)
In partnership with Rocco.
December 8, 2025

We Ordered the $1,800 Fridge That’s Constantly Sold Out to Find Out: Is It Worth the Price Tag?

Snag One Before It Sells Out (Again)

Ask anyone why they bought a drinks fridge and the answers are consistent: more room for actual groceries, a more organized kitchen, better hosting, and an always-ready lineup of chilled, beautifully displayed drinks. It’s a “nice to have” that quickly turns into a “how did I live without this?”

The catch is that most beverage fridges are eyesores for any true ~host with the most~. That’s where the new-ish to market Rocco Smart Fridge shines. Beautifully designed, ultra quiet, and thoughtfully engineered, it’s an eye-catching product with the specs and performance to back up its good looks. Yes, it’s expensive (though its price is on par with other quality wine fridges) but after testing it, we’re confident it’s fully worth the cost. Trust. Here’s why…

No items found.

It Has “Buy Nice, Not Twice” Quality

Rocco’s Smart Fridge is built like the most premium appliances. It uses the same world-class compressor found in $20,000 Sub-Zero refrigerators, which means two things: it’s powerful, and it’s ultra quiet. It’s also smart where it counts: it has three in-app cooling modes, temperature control from your phone, and a Sight System so you can see inside your fridge from your phone from anywhere (including the grocery store). Even the steel frame is 3x thicker than anything on the market for extra insulation and durability. And as its 10-year warranty suggests, this fridge is meant to last a decade, not a season.

It Doubles as a Piece of Furniture

At this point, I’m sure you’ve noticed that this drinks fridge is a statement piece that anchors a room. The finishes are elevated, the edges are rounded and modern, and the color options make it easy to treat the appliance like part of your décor. They clearly designed it from scratch, with an award-winning industrial designer in Milan, Italy. It works in a kitchen, office, den, or bar setup, and actually…enhances the space. Holding for applause.

The Most Thoughtfully Designed Beverage Fridge, Period

Now, let’s get into the ‘how did I live without this’ details: Rocco has isolated temperature zones, a modular shelving system, and reversible racks that can flip between wine bottles and cans (no more awkward half-shelves or bottles rolling around!). It holds up to 88 cans or 27 wine bottles, or any combination you dream up. Because the layout is completely customizable, it adapts to hosting season, guest preferences, and whatever you’re drinking this month.

So, is it worth the investment? Absolutely.
Snag One Before It Sells Out (Again)

The Quality Edit Newsletter

Want to save on your new favorite thing? Sign up for discount codes, new launches, & editors' picks.