The Quality Edit

The first phase of ‘cleaning up’ my life focused on my diet – actually paying attention to what I was putting into my body. The next included doing a sweep of my household products: laundry detergent, cleaning products, the works. And finally, I accepted that it was time to dive into my beauty routine. I started with haircare because it felt more manageable than combing through my entire makeup collection – and while at first harrowing, the experience ended up being totally manageable. Long story short, if you’re interested in cleaning up your haircare routine, check out Prose. The haircare industry can be pretty overwhelming – but Prose is the move for navigating it with comfort and ease.

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Ingredients To Avoid

I fell down a rabbit hole and learned there are a lot of harmful chemicals in popular haircare brands you might be using. Some of the most common include sulfates, which are responsible for the suds we associate with cleanliness, but can actually cause skin and eye irritation and hair damage; parabens, known for causing suspected hormone disruption; coal tar, which poses a cancer risk; and phthalates, sometimes labeled as "fragrance," which are linked to hormone disruption and health issues. Other popular-yet-harmful ingredients to look out for? PPD, triclosan, and retinyl palmitate.

What To Look For Instead

The good news is that there are tons of natural and effective ingredients that haircare brands can use to make safe products that also deliver amazing results. Think CBD powder for scalp soothing, acacia collagen for strand repair, oat oil for color protection, argan oil for strand nourishment, and apple cider vinegar for hair shine. Even just saying those ingredients aloud feels better – the only tricky part is figuring out the proper formulation for you. Luckily, that’s not a project you have to take on yourself…

Why I’m Obsessed With Prose

Here’s where you let out a sigh of relief. Prose was created to do the work for you. The haircare brand takes over 80 factors (like the water hardness, humidity and pollution in your exact zip code, plus your hair type and goals) into account when formulating a natural and effective haircare regimen just for you. Each Prose formula is cruelty-free, sulfate-free, paraben-free, GMO-free, phthalate-free and alcohol-free, and made instead with safe and sustainable ingredients. You can find an index of the brand’s ingredients here – it even includes the EWG score of each one!

Here’s How It Works

Go to Prose’s website and start with the Online Consultation. It asks a lot of questions (how old are you? What’s your hair type? How often do you wash it? What’s your zip code?) to get the full picture of what you’re working with. From there, the brand will recommend exactly what you need to reach your hair goals – think everything from a custom shampoo and conditioner (your name’s even printed on the bottle) to a pre-shampoo hair mask and hair oil. You can also rest assured that everything you order is incredibly effective, deliciously scented, and created with your wellbeing in mind. 10/10 recommend! Prose is a must.

This Haircare Brand Doesn’t Contain Harmful, Stripping Chemicals (Which Is Less Common Than You’d Think)

This Haircare Brand Doesn’t Contain Harmful, Stripping Chemicals (Which Is Less Common Than You’d Think)

Featured Product

Ingredients To Avoid

What To Look For Instead

Why I’m Obsessed With Prose

Here’s How It Works

Featured Product

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This Haircare Brand Doesn’t Contain Harmful, Stripping Chemicals (Which Is Less Common Than You’d Think)

This Haircare Brand Doesn’t Contain Harmful, Stripping Chemicals (Which Is Less Common Than You’d Think)

Featured Product

Ingredients To Avoid

What To Look For Instead

Why I’m Obsessed With Prose

Here’s How It Works

Featured Product

Copied to Clipboard!

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