Keeping up with my color-dyed hair is basically a full time job – only one that sends my bank account in entirely the wrong direction. I’ve spent a lot of time doing ‘girl math’ on my hair: if I spend money at the salon, maybe I’ll be more inclined to walk or take public transportation (instead of paying for Ubers) so more people can see it – that could ultimately save me money, right? Finding the balance between feeling my best and using my resources wisely has been a constant struggle in my twenties – but I recently found a formula that’s helped me optimize both. It’s an at-home hair kit that’s insanely easy to use, yields gorgeous results, and also saves me a lot of money. And no, it’s not too good to be true. Meet Madison Reed.