AG1 was one of the first — and most masterful — wellness brands to hit the market over a decade ago. Since then, it’s sold us on the idea that we need a daily greens drink that costs close to $100 a month. Lately, though, a new contender has popped up: Live it Up Super Greens, a simpler, high-quality routine made with real ingredients, and a price tag that feels a lot more palatable.
Is AG1 worth the hype? Is it really necessary to spend so much on a greens powder? Which ingredients are actually beneficial for the average person (and which are overkill)? I tried both AG1 and Live it Up to find out. Here’s what I learned…




