In partnership with Grow Therapy.
November 10, 2026

Finding a Therapist Who Gets Me (and Takes My Insurance) Is Easier Than I Thought

Start with Grow Therapy
In partnership with Grow Therapy.
November 10, 2026

Finding a Therapist Who Gets Me (and Takes My Insurance) Is Easier Than I Thought

Start with Grow Therapy

A few years ago, while trying to navigate a difficult family experience, I tried therapy for the first time. Luckily, my sister was in school to become a therapist at the same time, so while I knew nothing about finding a therapist, she spent the time and energy guiding me toward a professional who ostensibly met my needs. I ended up seeing that therapist for a few months before ‘taking a break’ that turned into a few years.

Recently, I felt a renewed interest in finding someone to talk to as I navigate my early thirties. This time, I was clearer about what I was looking for (and, importantly, what I wasn't) – and I heard about a resource that can help me narrow down my search myself.

Grow Therapy makes finding the right fit – a frustration that puts so many people off starting therapy in the first place – simple, disarming, and affordable (they work with tons of insurance plans , and my estimated cost is only $5/session). Here's how it works.

No items found.

First, Find Out If Your Insurance Covers It

One of the most intimidating parts of finding a therapist is figuring out how much it's going to cost. Grow Therapy takes that question off the table early. You start by entering your location, insurance, and what you're looking to work through, and watch the number of matching therapists change as you narrow your search. Grow works with over 125 insurances, and messages that sessions cost an average of just $21 with insurance. Some people even pay $0, and like I mentioned, my sessions are only estimated to be $5.

Next, Find Someone Who Actually Gets You

Here's where Grow really won me over. With over 26,000 licensed and vetted providers, you can filter by gender, identity, language, faith, and more. Without spilling too much, I want to work with a woman who shares enough of my background to understand some of the nuances of navigating what I’m going through, and I found several who fit that criteria. Each therapist also has a profile outlining their specialties, approach, and available ratings and reviews. Having that information upfront makes choosing someone feel so much less like a shot in the dark than it did the first time around.

You Can Go From Browsing to Meeting in Days

I know how easy it is to decide you want to start therapy, spend an evening researching therapists, and then totally put off booking a session. Grow removes a lot of that friction. You can book instantly online and start in days, with virtual and in-person appointments and evening and weekend availability. There's no waiting for someone to return your call or email.

There’s No Pressure to Commit (or Stay With the Wrong Fit)

Finding the right therapist is personal, which is why people sometimes recommend ‘shopping around’ a bit until you find a proper fit. I love that Grow makes room for that. There's no subscription or long-term commitment – you only pay per session, can switch providers if your first choice isn't right, and can cancel appointments for free up to 24 hours before your session. Having the freedom to find the right fit makes the whole experience feel much less intimidating.

It’s Not Just About the First Appointment‍

The final piece that wowed me was looking through the therapists’ reviews. Reading what other people  had to say was helpful, but what impressed me even more was seeing how many sessions they'd attended with their therapist. Many of the reviews I came across were from people who'd attended at least five sessions (one was even at 34!). To me, that’s an encouraging sign that Grow isn’t just a place to start therapy – it’s a place people actually stick around, for however long they need.

Ready to try therapy for yourself?
Start with Grow Therapy

The Quality Edit Newsletter

Want to save on your new favorite thing? Sign up for discount codes, new launches, & editors' picks.