Dae believes that simple, routine haircare is best. Inspired by the sun’s rhythm (the brand’s name stands for ‘dawn, afternoon, evening’), Dae taps into the power of desert botanicals to tame, hydrate, strengthen, and repair your hair daily. This miracle haircare brand offers the illusion that you’ve invested a lot of time into styling your hair. In reality, it gives you the flexibility to use 2-3 products, then run out the door. Each product is cruelty-free and vegan – and made without sulfates, parabens, phthalates, or synthetic colors. Beautiful packaging and the dreamiest smell solidify the brand as an absolute must-have in any bathroom. Meet Dae’s best-sellers below, then snag your picks before they sell out…again.