I’m not the only one who has struggled to find a formula my baby loved (and that I felt good about, too). If I couldn’t stomach it, why did I expect my daughter to voluntarily gulp it down? That's where Bobbie comes in: the first-ever mom founded and run formula company that is designed to meet both the FDA and EU nutritional guidelines and doesn’t taste like chalky, chunky, clumpy water. All the parents we know are switching to Bobbie -- and never looking back.
Bobbie's formula is manufactured at Perrigo, an FDA-inspected plant that’s produced baby formula for over 20 years. Bobbie's simple, whole ingredients make it easy to give our babies the ingredients we want. Bobbie works with Organic Valley, whose pasture-raised organic milk comes from cows who spend most of their lives grazing green pastures. And all of the sweetness comes from lactose, which is the main sugar found in breast milk.
Bobbie also knocks it out of the park with its levels of DHA. DHA is the essential omega-3 fatty acid needed for babies’ brain and eye development, and Bobbie has the highest levels out of any formula on the US market. Bobbie’s 60:40 whey to casein protein is the exact ratio you’ll find in mature breastmilk, making it easy to digest. Bobbie tastes smooth with no metallic taste, and even looks like breast milk. It's comforting to see my baby actually enjoying formula, knowing that she's getting all of the essential nutrients.
Finding yourself in the kitchen with a crying baby in tow and an empty can of formula in your pantry is a nightmare scenario to avoid at all costs. Bobbie is the first-ever direct to consumer formula company—a serious bonus for busy parents. With Bobbie’s subscription model, formula is automatically delivered to your doorstep. One can of formula makes about 26 (4 oz) bottles. When I got my Bobbie box, I couldn’t help but smile. From the personalized packaging to the clean, white, and green formula container, it looks as modern as it feels.
Bobbie has built a dream team to create a dream formula, made up of scientists, nutritionists, and veterans in the formula space. Designed with only the things your baby needs. No corn syrup, no palm oil, no filler, no maltodextrin, no gluten, no antibiotics, and all Certified Organic. It’s not surprising Bobbie is already in the bellies of thousands of babies all across the US, as parents jump to get this new, clean formula that undergoes over 2,000 rigorous quality checks.
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