In partnership with Happiest Baby
February 27, 2024

Our Parenting Editors Tried 2 Best-Selling Bassinets – 5 Reasons Why We Unanimously Love The SNOO

Shop our winner here
In partnership with Happiest Baby
February 27, 2024

Our Parenting Editors Tried 2 Best-Selling Bassinets – 5 Reasons Why We Unanimously Love The SNOO

Shop our winner here

There are a lot of bassinet choices out there. And with each one claiming to be best-in-class, it’s easy to fall down the rabbit hole of searching and researching for hours, trying to find the perfect bassinet for your family. It can be overwhelming! That’s why we’re here.

When it comes to bassinets, there’s a lot of chatter about the internet-favorite SNOO (sometimes by us). There’s no getting around the fact that SNOO is a high-end product, so of course there are several copy-cat competitors out there. We tried one to see how it stacks up. Long story short, there’s no beating the OG. There’s a reason SNOO won Time’s Best Invention and was voted #1 smart bassinet by New York Times Wirecutter, Forbes, Babylist, The Bump, and so many more! Here’s why all the press—and our editors—unanimously choose SNOO…

Safety

SNOO is the first and only infant sleep system that’s been granted FDA De Novo authorization for its unique ability to keep sleeping babies safely on their back. (For important safety information click here.) That means SNOO prevents babies from rolling to a dangerous position while sleeping. Back sleeping is the number one safe-sleep recommendation by the American Academy of Pediatrics and all other public health authorities in the US. SNOO also has a no-fail safety feature that ensures you cannot turn on the bassinet’s all-night motion without first clipping the wings of SNOO’s special swaddle—SNOO Sack— onto the bassinet (this is what keeps babies on their backs!). All parents deserve the peace of mind that SNOO offers.

Sleep Quality

Happiest Baby touts that SNOO adds 1-2+ hours of sleep per night, thanks to its constant calming womb-like motion and sound. We were admittedly skeptical of this claim (1-2 hours is a lot when it comes to baby sleep!), but multiple Quality Edit staffers who’ve used SNOO with their infants back up this selling point. (SNOO earns sleep-quality bonus points for its Weaning Mode, which makes the transition to a crib very easy. All our SNOO babies are now great sleepers!)

Technology

In addition to offering babies gentle all-night rocking (5 levels!) and special white noise, SNOO automatically responds to a baby’s cries with an incremental uptick in motion and sound to soothe them back to sleep…like any parent or caregiver would! And if your baby needs more than soothing (they’re hungry, have a dirty diaper, or just want a snuggle), SNOO stops and alerts you via the Happiest Baby App. You can adjust SNOO directly from your phone (or Apple Watch or Alexa!), plus the App allows you to monitor your baby’s sleep patterns, adjust settings, access daily sleep reports, and get tips from Dr. Karp!

Aesthetics

SNOO boasts a sleek and minimalist design that looks both timeless and modern. (In fact, you may have spotted SNOO in some of your favorite celebs’ nurseries or on some popular TV shows!) We love that its swaddle is seamlessly integrated with the bassinet, making this bassinet a cohesive and visually appealing sleep space for your baby (there are lots of fun SNOO Sack colors and patterns to choose from, too!).

Value

Because SNOO is a premium product with advanced technology, it naturally comes with a higher price tag than traditional bassinets. While a new SNOO is $1,695, Happiest Baby also sells Certified Pre-Loved SNOOs ($1,195) that have been expertly refreshed and reconditioned. Our experts say please, please don’t ever buy a used SNOO on Facebook Marketplace or Craigslist—it isn’t worth the risk. Your family deserves a premium SNOO experience and a SNOO that’s clean and safe for your precious cargo. Or you can rent a SNOO for $159/month, which is a great eco-minded option, especially if you’re shopping for your last (or only!) little one.

See why our editors love the SNOO.
Shop our winner here