Sponsored by Prose.
August 23, 2023

6 Reasons Why Our Editors Trust Prose Haircare

Find your custom haircare
Sponsored by Prose.
August 23, 2023

6 Reasons Why Our Editors Trust Prose Haircare

Find your custom haircare

After a few months of battling my frizzy, thick, and oftentimes uncooperative hair, I tapped into TQE’s network of beauty enthusiasts for some advice. I quickly learned that haircare is one of those topics that really gets our editors going. Honestly, it makes sense – a good hair day has the power to make you feel a certain type of way. That’s the energy I was looking for – and I wanted to unlock it with a low maintenance routine that would match the power of my transformative-yet-simple 5 step beauty regimen. I found it in Prose. My hair has never looked healthier, tamer, or more lustrous, and I just feel better – whether I’m heading out to dinner or taking work calls at home. Here’s why I’m obsessed with this new haircare routine.

My Hair Has Never Felt Healthier

Of course, I have to kick things off by recognizing that my hair has never looked this good. Ever! Prose’s custom formulas are developed by a team of experts, and they seriously know their stuff. My regimen includes a shampoo and conditioner, a scalp and hair mask, and a curl cream. All of the products smell amazing, and when I use them together, my hair looks and feels incredibly light, springy, and my curls are nicely defined. I literally feel like I have my own personal haircare assistant thanks to Prose.

It Has Over 400,000 5-Star Product Reviews on Review & Refine®

I’m honestly not sure I’ve ever seen a brand with so many glowing reviews. From hundreds of thousands of happy customers to Vogue, Marie Claire, and Allure, it seems that everyone agrees: Prose is it! Vogue even named Prose ‘The Best Shampoo Formula For Hyper-Specific Hair Solutions’ – and I wholeheartedly agree. You can check out what the hype is all about at prose.com/reviews.

It's Made Just For Me

As any curly girl will tell you, finding products that cater to your (sometimes extremely difficult) hair needs can be really tough. Prose has absolutely raised the bar with its incredibly personalized approach. The brand offers an online consultation that takes over 80 factors – including hair type, environment, and city air quality – into account before crafting its just-for-you results. 80! It’s really cool knowing that each of my products was specifically formulated and bottled for me.

Ingredients Matter

Each Prose formula is made with ingredients that are sustainably sourced, cruelty-free, and free of sulfates, parabens, GMOs, phthalates, and alcohol. My products, for instance, contain bamboo charcoal, turmeric extract, zinc, Vitamin B complex, and tucuma butter. I also love that the brand’s cosmetic chemists meticulously source ingredients that not only benefit my hair, but also prioritize sustainability.

Science Meets Sustainability

Prose is the first and only carbon-neutral custom beauty brand. All of their products are made to order, which means the company does its best for supply to meet demand. I was sold when I realized how much the brand cares about me; I started recommending it to any person who will listen when I understood how much Prose considers the environment we all inhabit!

Evolution in Every Drop

One of the most impressive parts of Prose (yes, I know I’ve written this about 4 times at this point – I’m an enthusiast!) is that the brand is constantly iterating and improving. Prose prides itself on a 360-degree feedback loop that ensures it’s always evolving. While Prose is a haircare brand, it’s also something bigger – one of those sparkly, community-driven brands that really makes you feel something. I’m glad to be a part of it and both feel and look really great.

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